Personal Branding Interview: Colleen DeBaise
Today, I spoke to Colleen DeBaise, who is the small business editor at The Wall Street Journal, author of The Wall Street Journal. Complete Small Business Guidebook, and blogger at crackingcurry.com. In this interview, Colleen talks about the DNA of a successful small business, work/life balance for entrepreneurs, personal branding, and more.
Out of all…Personal Branding Interview: Malcolm Munro
Today, I spoke to Malcolm Munro, who is an experienced speaker, consultant, coach, and author of The New Rules of Engagement: How to Keep Your Superstars Loyal to You. In this interview, Malcolm talks about soft skills versus hard skills, what you should do if you have a poor manager, and more.
What’s more important,…Personal Brands: It Don’t Mean a Thing
Great parties, like great sex, depend on variety. Different styles, attitudes, even intentions: spice it up – give it that zing. Really great parties, like great sustainable romance, need surprise, along with the two other key elements of happiness: pleasure and meaning.
So if your life or your job is no party: you know what …
Personal Branding Interview: Mark Jeffries
Today, I spoke to Mark Jeffries, who former Merrill Lynch Stockbroker, turned speaker and author of The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead. In this interview, Mark talks about how he’s branded himself, the connection between business and dating, some job search secrets, and more.
How…Personal Branding Interview: Kathryn Hall
Today, I spoke to Kathryn Hall, who is an internationally known book publicist, and author of the forthcoming book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden. In this interview, Kathryn talks about her book, things we can learn from nature, how to stay focused and not spread yourself too thin, cleaning up …
Personal Brands Can Have Logos Too
Every brand has a logo. Whether it’s a symbol; text; graphic, or a mix of these, a logo is one of the most important and distinguishing elements of a brand. Some frequently re-brand with a new or updated logo like Pepsi. Others keep their logos more consistent like United Airlines or BMW. For some brands …
Personal Branding Interview: Jim Kukral
Today, I spoke to Jim Kukral, who is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley). I contributed personal branding advice to Jim’s new book. …
Personal Branding Interview: Greg Verdino
Today, I spoke to Greg Verdino, who is vice president of strategy and solutions at Powered, and the author of MicroMarketing: Get Big Results by Thinking and Acting Small (McGraw Hill). In this interview, Greg talks about his new book, macro versus micro marketing, weighs in on the quality versus quantity debate in social media, …
Behavioral Building Blocks For A Credible Brand
Remember that first day at work after college, when you eventually got up the courage to go forage for a cup of coffee? You found the coffee machine, and there stuck on the wall was a handwritten sign reading:
YOUR MOTHER DOESN’T WORK HERE
PICK UP AFTER YOURSELF
You thought to yourself, “Pick up after …
Branding the Cast of Jersey Shore
What started off as a guilty pleasure has now grown in to a cultural phenomenon. Whether its influence on our culture is positive or negative is still to be determined; however, I must admit that MTV and the cast of Jersey Shore have done a pretty damn good job branding not only the show, but …