4 Brands Entrepreneurs Need to Build
Entrepreneurs need branding advice more than ever before. I recently wrote a very popular article for Entrepreneur Magazine that received over eight hundred shares on social networks. It was an introduction to personal branding specifically for entrepreneurs. Most entrepreneurs focus on building their corporate brands, and forget about their own. The issue with this is …
Personal Branding Interview: Jennifer Aaker and Andy Smith
Today, I spoke to Jennifer Aaker and Andy Smith,who are the co-authors of The Dragonfly Effect. Jennifer is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, and Andy Smith is the Principal of Vonavona Ventures. In this interview, Jennifer and Andy talk about what the Dragonfly Effect is, how Nike …
7 Personal Branding Predictions for 2011
Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …
My Foreward for 30-Minute Social Media Marketing
Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.
ForewardRight now, your competitors are using social media tools to advance their personal …
Real-Time Personal Branding
The pace of communication is speeding up every single day, with billions of pieces of content being produced, more people connecting through social networks, and consumers wanting to interact with brands online. There’s no doubt that you have to be on social networks now, if you want to be found, hired, and grow your business. …
Personal Branding Interview: Marcus Buckingham
Today, I spoke to Marcus Buckingham, who was interviewed for the seventh issue of Personal Branding Magazine back in early 2009. I’ve also interviewed his wife, Jane Buckingham on this blog. Marcus is a New York Times bestselling author, international speaker, and consultant. his latest book is called Find Your Strongest Life: What the Happiest …
Personal Branding Tweet Chat Today at 3:00 PM EST
I’m partnering with my client DeVry University to hold a live Tweet Chat today at 3PM EST if you would like to join me. You can follow me @DanSchawbel, DeVry at @DeVryUniv, and be part of the conversation using the hashtag #DeVryCareers.
We will be discussing the following: Tips for job searching using social media.…Personal Branding Interview: Farnoosh Torabi
Today, I spoke to Farnoosh Torabi, who is a personal finance journalist, author and TV personality. The New York Times calls her advice “perfectly practical.” She is the author of the new book, Psych Yourself Rich: Get The Mindset & Discipline You Need to Build Your Financial Life. In this interview, Farnoosh talks about the …
Personal Branding Interview: Brad Feld
Today, I spoke to Brad Feld, who has been an early stage investor and entrepreneur for over twenty years. He is the co-author of Do More Faster: TechStars Lessons to Accelerate Your Startup, and the co-founder of the Foundry Group. In this interview, Brad talks about TechStars, his opinion on being born an entrepreneur, and …
Personal Branding Interview: John Warrillow
Today, I spoke to John Warrillow, who is the author of Built to Sell: Turn Your Business into One You Can Sell. In this interview, John talks about how to build a company that can be sold. His advice just might change how you’re currently building your business.
How can you tell if your business…