Author: Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.
Book ReviewsentrepreneurshipInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Michael Simmons

Today, I spoke to Michael Simmons, who is a young, serial, award-winning entrepreneur, bestselling author of The Student Success Manifesto, and national keynote speaker to over 40,000 individuals. In this interview, Michael talks about how he started his business and how you can start your own business, at any age.

What gave you the idea…
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Book ReviewsCareer DevelopmenteBrandInterviewPeoplePersonal BrandingPRSuccess Strategies

Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper

Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …

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Personal Branding Interview: Beverly Macy

Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …

Book ReviewsCorporate BrandingInterviewMarketingPeoplePersonal BrandingPositioningSuccess Strategies

Personal Branding Interview: David Aaker

Today, I spoke to David Aaker, who I interviewed back in 2008. David is the Vice Chairman of Prophet and the creator of the Aaker Model™. He has published more than 100 articles and 14 books, including his latest called Brand Relevance. In this interview, David talks about brand relevance, what it means for companies …