Author: Patrick Schwerdtfeger

Patrick Schwerdtfeger is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley) and is a regular speaker for Bloomberg TV. He has spoken about modern entrepreneurship and the social media revolution at conferences and business events around the world. Patrick has also authored Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful: Marketing in the 21st Century (2008) and has been featured by the Associated Press, National Public Radio’s Here & Now program and Authors Unscripted among others.
Lifestyle & Habit BuildingRelationships & Personal Growth

Explode Your Career by Saying NO

Two years ago, I decided to focus exclusively on keynote speaking. That meant saying NO to prospective coaching clients and consulting opportunities. It also meant saying NO to potential “platform speaking” opportunities. And as a result of saying NO far more often than I ever had before, my career immediately started taking off.

I wrote …

Brand Yourself AsLifestyle & Habit BuildingMedia BrandingPositioningPRRelationships & Personal Growth

Leverage Everything

Two weeks ago, I spoke at another event for Bloomberg TV, in conjunction with Brighthouse Networks in Detroit, Michigan. Bloomberg is my #1 client as a professional speaker. Before the event, I did a short TV interview with WDIV, the local NBC affiliate. That was the first television interview I have done as an author …

Communication & NetworkingLifestyle & Habit BuildingRelationships & Personal Growth

Brute Force

Who annoys you?  Who frustrates you because they’re more successful than you but they don’t deserve it?  You’re smarter.  You work harder. You provide more value.  Yet, for some reason, they have achieved success and you might still be struggling … and it drives you crazy.

Luck on your side?

I’m obviously assuming that you …