Why Web Design Matters
The advent of social media has, in no way, undermined the crucial importance of the webpage as the central hub of an integrated online strategy that is worthy of that name for both companies and individuals. If anything, it has underscored its role as the organizing principle behind the disparate social networks, microblogs, pinboards and …
Pinterest For Personal Branding: 7 Cool and Practical Uses
Personal Branding lovers are in luck. The hottest and quickly rising new social network Pinterest is fast proving to be a much welcome and indeed attractive addition to our personal branding repertoire. It is filled with endless possibilities yet to be explored.
We have reasons to believe that Pinterest is more than a passing fad. …
Personal Branding: When To Call In The Pros
Almost everyone who is drawn to personal branding is seeking some practical result who will translate into tangible improvements for their lives. The list includes the likes of obtaining suitable employment, getting a promotion, improving our career prospects, establishing ourselves as referents or gaining influence in our field of expertise. And for those more bent …
The New Personal Branding Online Success Formula
On the surface, nothing could be more complex than personal branding success. Our abilities and skills, the strength of our determination to succeed, the strategy we follow or even being in the right place at the right time all seem to be contributing factors. And yet by so reasoning we would be falling into one …
The New Science Of Social Media
Since social media became an integral part of our personal and professional lives, we have witnessed a gradual shift from a more or less spontaneous and intuitive use towards a decidedly more clinical and rational approach. This process had been anticipated by analysts and experts and was after all to be expected given the upsurge …
An Amazing Journey Of Self-Discovery
According to the ancient Greek philosopher Plato, the whole purpose of our lives was to – by the exercise of our senses – recover through learning the knowledge we once had before our birth. Paraphrasing St Ignatius of Loyola, the towering figure of XX century psychology Carl Gustav Jung updated Plato’s vision when he claimed …
Storytelling and Your Personal Brand
All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied …
The Dream of Viral Marketing
So many empty promises have been made and so much misinformation revolves around the issue of Viral Marketing that I feel obliged to make a solemn statement at the start of this post that I very much hope you will take to heart and keep in mind on your way to personal branding stardom: never …
‘Long Live Personal Branding’: A Response to Olivier Blanchard
It was long overdue that someone should “sound the death knell of all things personal branding”. After all, we personal branding enthusiasts should not expect we deserve any better treatment than SEO, Klout or Facebook (let alone, as Nietzsche proclaimed, God). This time round the honor belongs to blogger and author Olivier Blanchard, who in …
Personal Branding For Freelancers: When You Are Your Brand
I cannot think of a single group of people for whom personal branding is more crucial than freelancers. It is in fact the ‘make or break’ ingredient that will determine whether their career adventure (and trust me, being a freelancer is an adventure!) takes off or sinks into obscurity. A strong, sensibly-managed and attractive personal …