Generation Yers: Is Your Offline Holding Up?
Our modern lives happen in two parallel universes: one physical and one virtual. Their relationship can be compared to that of body and mind: although physical health and mental health are closely related and they constantly interact with each other, they most definitely require a different set of skills, techniques, strategies and professionals to be …
Intuition: Your Greatest Unknown Ally
A few days ago I had the great privilege to lecture on personal branding at one of Spain’s leading Universities. After the event – and as it is customary to do in that country – I was lucky to enjoy the late evening and more bearable sunshine sheltered under some trees in an open terrace …
Networking For Ever
Would you like to know one of the best yardsticks with which to measure the success of your personal brand? Here it is: the quantity and the quality of your contacts. Since the success of our personal brand and by extension of our career always relies on others – it will be others who will …
It All Began With A Picture
There are no shortcuts to building a credible, durable and goal-oriented personal brand that delivers tangible results for your career and your life. As experts and those who have achieved remarkable professional and personal benefits remind us with the full authority of experience, before embarking onto any practical steps to develop our brands we must …
Willpower: The Fuel Behind Your Career And Your Brand
If you are a regular reader of this blog and other personal branding quality materials, you are probably convinced by now out that your brand is one of your greatest (if not ‘the’ greatest) intangible assets at your disposal. It is also absolutely key to the build-up and development of your career in these most …
The Amazing Power Of Role-Modeling
On the surface, nothing appears to be more intimate, highly idiosyncratic, essentially non-transferable, and inimitable than building and developing our personal brands. Most of us set out to become the next hired graduate, model employee, successful entrepreneur, influential politician, respected community leader or celebrated sportsperson based upon the deeply-held belief that we can leave our …
Recommend Or Not To Recommend: That Is The Question
I don’t think there is any other aspect of online reputation for companies and individuals, as undervalued and taken lightly, as the giving and managing of recommendations. While it remains true that (in a positive sense) recommendations can be the pat on the back we need to get that coveted job, improve our influence and …
Brand Mathematics: The Synergy Of The Future?
Plato is right once more. And so is Alfred North Whitehead when he claimed that all Western philosophy was nothing but footnotes to the towering figure of ancient Greek thought. If in Plato’s Academy (the original academy that gave its name to all the ‘academies’ that followed) a message written in giant letters at the …
The Day That Influence Became The New Online Currency
In the past couple of weeks, we have been witness to the furore about online influence reaching new heights. It was, for the most part, thanks to the rekindling of the public debate around online influence measuring and its effectiveness brought about by the recent release of Brian Solis’ report ‘The Rise of Digital Influence‘, …
Differentiate Or Die: The New Rules Of Personal Branding
These are the best of times for personal branders; these are the worst of times for personal branders. Far from mere Dickensian wordplay, I believe this statement reflects a reality that old hands in the business will be quick to recognize and happy to give their assent to. Newcomers may soon find out the hard …