Shoot To Kill
Jason Padilla had less than one hour of sleep for an entire week. Along with the other harsh conditions and brutal physical training that are routine for hell week after hell week during Navy SEAL training, Padilla earned his trident in a graduating class of 20, a significant cut from the 223 US military candidates …
Making Small Talk
The top three fatal errors you can make as a leader are:
Failing to leverage your market position Negotiating with irrational forces Not articulating your vision with vigorThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous part is this: you have to be right with all three rules if you …
Day of the Dead
The top three fatal mistakes you can make in marketing are:
Underrating your competition (and failing to create a competitive advantage) Misunderstanding what your target market (audience) will buy and why Failing to repeatedly deliver a crisp, clear, consistent and compelling messageThis “don’t” checklist works for business, consumer and personal brands. The deadly dangerous …
Follow the Bouncing Ball
If you’ve job hopped a lot, you’re in really good company. The average person changes jobs 11 times within 32 years, according to the US Bureau of Labor Statistics. Hence, your average tenure at one workplace will be slightly below three years, as reported by economist Chuck Pierret who has followed 10,000 workers since 1979.…
The Unhappy Tax
Are you one of the unhappy employees costing the US economy $300 billion in lost productivity each year?
Workers are producing less quantity and producing less quality since the onset of the new American depression, a mental health epidemic whose onset is now tracked to January 2008 by both Gallop and Harvard researchers.
Employees sit …
The Ugly Tax
If you earn 10-15% less than someone who does the same job, you’re paying the price of being less attractive.
The average cost of being ugly is $230,000 out of your paycheck, over your working lifetime.
Deduct another significant chunk from your salary if you are obese, but only if you are female. Fat women …
Buy Early, Sell Late
No, I’m not talking about how to manage your stock portfolio. I am talking about structuring your day to be successful.
Cutting-edge neuroscience data is about to be revealed in a new book, Willpower: Rediscovering the Greatest Human Strength, by Roy F. Baumeister and John Tierney. A collection of recent, rather shocking studies prove that …
Instant Branding
Michele Bachmann got photographed with crazy eyes on the cover of Newsweek. She also revealed she is a “submissive wife” to a “godly husband.”
Those “gotcha” moments can brand you in an instant. Although, apparently not always in a deleterious way, at least in Iowa if you’re running for president of the United States. Bachmann …
Sharing for Profit
Peter Shankman of HARO (Help a Reporter Out), has an interest in SnapGoods, where you can sign up to rent out your rarely used electronics. Robin Chase of ZipCar is profiled in Inc. this month because she founded BuzzCar, a service that allows French people to rent their cars to neighbors.
In Santa Monica, Writers …
Taking Credit When None is Due
During the debt ceiling negotiations, among the punked-style news: a Tea Party leader touted a “massive rally” on behalf of that group (at which less than 2 dozen people actually showed up). He claimed the majority of Americans supported his party’s position because “the phones were lit up and the government websites melted down,” (once …