How Outrageous Is Your Personal Brand?
If you haven’t caused some kind of outrage, you haven’t got a really big BANG kind of brand. That might work for you. Maybe you’re not in the really-need-to-be memorable kind of place in your career.
Maybe Twitter has so few of whatever you are or do that just by being …. you, you stand …
Get Sticky With an Acrostic
Sandler Success Principles: 11 Insights that will change the way you Think and Sell makes you SMARTER. Why the capital letters? Because SMARTER is an acrostic – a word with letters that when taken in order spell out an easy-to-remember phrase.
Sandler Success Principles became an instant Amazon bestseller last week, in part because Sandler’s …
Visualize Your Personal Brand
In a world with too many choices, being the obvious one in your category really isn’t that hard. You just have to stand out from the pack. In a good way.
There are lots of people with your skill set, no doubt. But, there’s no one who has your combination of personality, abilities, qualities and …
Separation Of Personal And Brand
LinkedIn, Facebook, YouTube, Pinterest and social networking sites have given you a platform for creating and managing your reputation: your personal brand.
Perhaps that’s not working for your family.
Perhaps they don’t care to read your wonky blog about the political war being waged on contraception, or don’t know why you want them to know …
Digital Fatigue And Refreshment
Just go to my website. I’ll text you. I posted it on my FB page. I tweeted it. I found it on LinkedIn. He sent me a Branchout request. It’s on my Pinterest. I saw your 4square check-in at the gym. Did you get my email?
Noooooooo.
I may have hit the wall this week. …
A Televised Three Way
You can’t say personal brands don’t matter everywhere to everyone. In fact, the three largest broadcast networks are betting on nothing but a battle of three personal brands to win bragging rights – and big ad dollars – early in the AM this week.
Who is facing off, where and why?On television, which we’ve …
Corrosive Power Or Conscience?
The business of football got uglier when information about the bounty for pain scandal surfaced. This scandal is currently decimating the management, income, and personal brands of the New Orleans Saints. The ironically named Saints are not the only team of people to pool money and put people in the cross-hairs, in hopes of destroying …
Arouse Don’t Assault
I have a client who persists in assaulting unprepared “prospects” with sales messages on social media. Not that this “jump them” attack can’t result in someone buying something. It is just the lowest percentage approach when it comes to actually generating revenue.
Selling tactics of the pastIn the early days of selling, sneak attacks …
The New Girl Nice
I had the opportunity to spend Friday afternoon and evening with Zooey Deschanel, star of the hit Fox show The New Girl. She filmed an upcoming episode at one of my companies’ locations, and the producers cast my business partner Jon Torerk and several of BioMechanixLA trainers in the show. I can’t give away too …
The 5 Languages of Nice
As my creative partner @FamousAlice says, s“competent and nice beats genius and difficult” when it comes to hiring, promoting and collaborating with team members – or selecting and working with vendors and consultants.
Competence is broadly understood as being good at what you do; but do not dismiss what it takes to be good – …