In a world with too many choices, being the obvious one in your category really isn’t that hard. You just have to stand out from the pack. In a good way.
There are lots of people with your skill set, no doubt. But, there’s no one who has your combination of personality, abilities, qualities and look: your personal brand. Even identical twins aren’t identical in every way.
The fundamental qualities that form you, drive you, and make you attractive to us are extraordinary. In other words, there is no ordinary you. There is just you.
You are an advertisement
You are almost always advertising the assets that form your brand. Now, you might not think you are advertising – after all, you’re not buying ad-words or those mean little Facebook ads.
But you ARE advertising, all the time. Just by showing up. The way you look – by photo, skype, and in-person – showcases your stuff.
So visually speaking, are you telegraphing what you want us to take in and judge?
Yes, we are judging you.
It’s the first thing we do according to the new neuroscience literature, and exactly what your mother told you at least a decade ago. You never get a second chance to make a first impression.
So, no flip-flops or tan lines if you want us to think you are hardworking (even though you can make deadline with a Corona balanced on your knee).
No white shirt and Brooks Brothers tie if you want to be our creative director (even though they’re nearly vintage from the 80’s).
No crazy do, cut and color wise, if you want to represent our line of industrial wind turbines (even if you just helped out a stylist friend at a hair show).
Want an assessment of what you look like do you?
Send a photo (under 2 MB) to me. My team will send back an expert opinion of your visual brand – and some tips on how to show up as the brand you might want to be.
