#1 Factor to Being a Highly Recommended Brand
We know that word of mouth works for product and service based business brands.
But, does it work for a personal brand?
Absolutely.
People do business with and through people. Either you are connected with the end decision maker for any project or with someone who can connect you to or influences the final decision …
Success at Networking: Gifts that Rob Your Personal Brand
Jimmy Fallon’s monologue bit this week encapsulates this so well. He announced that Starbucks has a new Silver Card hailing it as the gift that cries here’s $200 that says I don’t know you.
He’s right.
This season you could quickly rob yourself of points in credibility and engagement if you give that gift that …
Personal Branding Weekly: You’re Great at Remembering Names, Right?
There is so much that is normally going on during the course of introductions to others. Sometimes we’re at a “grip, grin and graze” and we don’t even have a free hand to shake with. Sometimes we’re trying so hard to formulate our “elevator pitch” that we never hear what the other person even said. …
Success at Networking – 2 Ways to Valued Connections
How do you show people that you care in your offline or “face-to-face” interactions?
Provide them an opportunity to be heard.
Most people don’t have an audience applauding and giving them support. How can you provide that kind of support and uplift someone? Give them time to be heard. Listen to them – either set …
Make Holiday Schmoozing Successful
Mentioning “the holidays” to people in business usually garners cringes and wrinkled noses. Why? It seems that unless you’re a retail establishment, the holidays become a difficult time to do business. Either everyone’s caught up in holiday mode and not wanting to make any decisions until the start of the New Year, or they’re nearing …
Personal Branding Weekly – #1 Must Do to Accelerate Networking
A popular saying is that “Social Media is word of mouth marketing on steroids.” Another is that Social Media amplifies your word of mouth.
Both of these statements are true.
The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. It must …
Do These 5 Things to Market Yourself Well
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity …
Personal Branding Weekly – Should You Stay or Go?
In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring to are the dozens of networking events that bombard us via …
Personal Brand Rebrand or Evolution?
Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you?
Though you may have defined your personal brand earlier on, having decided on the niche or industry you want …
Personal Branding Weekly – Text – How to Add Your Branding
Everything we say or do represents our brand. We make an impression on others when we communicate with them, whatever way we do that. When you post your contact details on your webpage or people find them on your social media site, they will try to reach you personally. Some customers would prefer to text …