Save Your Brand And Dump The Teleprompter
Will video help of hurt your personal brand? Actually, it can do both. A poorly made video will give the impression that you don’t put forth quality products or service. And, a poorly executed video will give the impression that you’re less than professional in your appearance or position.
Yet, for any brand video is …
Do You Look The Brand?
Every Wednesday I moderate #brandchat – a high velocity twitter chat that happens weekly all around the subject of brands and branding. David Sandusky and I co-founded the chat two years ago. Who knew that every week for two years we would be here – with a library of tidbits, resources and some stellar thought …
The Sound of a Competent Brand
Impressions are usually influenced by the body language and speaking voice. Your voice is one of the most important aspects of public speaking. And, when I refer to public speaking that means speaking one-on-one, to a small group of people or even voicing information at a meeting. An individual with a good speaking voice is …
The Product Called You
You are the hub of every interaction you have. And, you are also the product. What you do and say either adds values or detracts from your business relationships, client relationships and even your personal interactions.
Working with small businesses and entrepreneurs, I often take them through nine elements to their brand. Since your brand …
Automate Your Brand?
Is there such a thing as automating anything? Or, is human interaction necessary at every level?
I posed those questions over dinner last week to Brandon Kennington and Matt Dotson, the two thought leaders who podcast Automate My Small Business.
MATT: And you know both of us have been focused on the internet for most …
Are We There Yet?
This is the mantra of younger kids and people networking – online and offline. Impatient for results, they wonder why no one’s responding, why won’t they retweet me, where’s my traffic and if I put a status update out there and no one comments on it am I being heard?
Questions like: How long does …
Do Your Updates Define or Refine Your Brand?
I’m enjoying the book Socialnomics by Erik Qualman. It focuses on how social media transforms the way we live and do business. And, I agree. Social media is just another form of communication and those formats are ever changing – as we see with the extinction of the pay phone.
One particular excerpt I enjoyed …
Twitter Chats: A Great Place For Your Brand To Shine
Twitter chats are when you chat on Twitter around a certain subject and mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic. While many people utilize those hashtags like keywords to be associated with on Twitter, a Twitter chat happens at one specific time and everyone …
Your Brand and Public Performance
For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. This has translated …
When You’re Most Visible Are You On-Brand?
Classy. Conan O’Brien’s final evening with NBC he spoke directly to the audience sharing with them that on this last night he could speak in whatever manner he wanted to about the network with no ramifications. After the last show, he was then in a legal agreement to not say any disparaging remarks about the …