Make Your Business Card a Keeper
Business cards are one of the most affordable ways to get your information into a prospects hands. The problem is that most business cards end up lost in a pile on a desk, tossed in a junk drawer or worse, thrown away. Business cards only work if your prospect keeps it so he can call …
Three Time Management Strategies for Freelancers
The life of a freelancer sounds ideal. You work when you want, doing what you want, how you want. However, the reality of a freelance life is very different. There is either too much or not enough work. Along with delivering service, you have to market and take care of business duties. Trying to manage …
Expand Your Brand with a Book
Have you ever noticed that most “expert” guests on talk shows are the authors of books? Or how about the “Oprah Effect,” in which an author on her show would experience exponential credibility and business growth. It happened to Dr. Oz, Rachel Ray, Jean Chatzky, David Bach and more. The Oprah Show may be off …
How to Increase Social Media Engagement
Think about the social media content you’re most likely to like, share, comment or click on. What posts catch your eye? Humorous comments? Inspirational photos? Instructional videos? A sales pitch? Odds are you’re most drawn to posts that aren’t a solicitation to buy, but offer something informative or entertaining. The next question is, what type …
Advance Your Career in 2014
As the year winds down, many people are busy reflecting on 2013 and setting goals for 2014. The New Year is a great time for a fresh start even in an old career. Whether you’re looking for the ideal job or just want to get out of a job rut, planning and putting your focus …
Evaluate Your Business in 2013 Before Planning 2014
As the year comes to an end, entrepreneurs look ahead to the new year. However, before setting new goals, they’ll do an end of the year review which will give them insight into what worked and what didn’t to plan for 2014. Now is the time to take stock of your business, not just financially, …
Make Your Email Engaging, Not Enraging
Despite the growth and influence of social media, email marketing is still an effective and affordable way to connect with your market. Email marketing helps you build rapport, share information, and make sales. However, email marketing done wrong will annoy your subscribers causing them to unsubscribe and avoid doing business with you. Here are some …
Maximize Content Marketing by Repurposing
Content is king. Content showcases your expertise, is affordable to create, and easy to distribute. The challenge is producing quality content on a regular basis. The answer is to repurpose content you already have into other formats. Here are tips for turning one piece of content into several resources.
1. List content you already have. …
Branding vs. Positioning: What’s the Difference?
One of the biggest challenges new business owners have is understanding multitude of business and marketing concepts. Two of these concepts are branding and positioning. Both are important to reaching your market and are related, yet they’re very different.
BrandingYou want to direct the brand image of your company through the quality of your …
Telecommuters: Keep Your Value in Your Employer’s Mind
Citing a goal to improve collaboration between employees, HP followed Yahoo!’s lead by ordering telecommuters back to the office. Studies report that telecommuters are more productive and lower overhead expenses, but telecommuting does create challenges in collaboration and communication. Telecommuters are out of sight and therefore out of mind. As a result, they’re often viewed …