Author: Kyle Lacy

Kyle Lacy writes a regular blog at KyleLacy.com and is founder and CEO of Brandswag, a social media strategy and training company. His blog has been featured on Wall Street Journal’s website and Read Write Web’s daily blog journal. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and produces regular keynote speeches across the Midwest. He also just finished writing Twitter Marketing for Dummies by Wiley Publishing.
Brand Yourself AsCareer & WealthCorporate BrandingMarketingRelationships & Personal Growth

Business is Always About Connection. Period.

I ran across this quote the other day from Mzinga CEO Barry Libert:

“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”

Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search …

Brand Yourself AsCareer & Wealthgen-yLifestyle & Habit BuildingRelationships & Personal GrowthSocial Media

5 Things I Have Learned As a Generation Y Business Owner

Almost three years. THREE YEARS!

It has almost been three years since my company drove a stake into the ground in Indianapolis and Oklahoma City. It is funny to look back on the process and change the business has gone through. From working out of an apartment to moving into offices, hiring employees, speaking through …

Brand Yourself AsCorporate BrandingNetworkingRelationships & Personal Growth

Hey Mediocrity, You Can Eat Me

Mediocrity– a disease that is spreading slowly through the ranks of small business owners and professionals across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.

I see it happening on a daily basis (even in my own company at times). …

Corporate BrandingEmployer BrandingRelationships & Personal GrowthSocial Media

3 Ways to Use Search and Authenticity in Personal Branding

I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.

I have tried to use my blog to create a brand identity for myself and my company …