Author: Erik Deckers

is the owner of Professional Blog Service, a newspaper humor columnist, and the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and The Owned Media Doctrine.
Personal BrandingReputation ManagementSocial Media

You Should Mix Your Personal and Professional Lives

It’s an important and frequent question: should I put personal information on my professional networks? Should I put professional information on my personal networks?

Yes.

I like blurring the lines between the personal and professional halves of my life. For one thing, it’s part of my brand. I’m a humor writer and fiction writer in …

Brand Yourself AsCareer DevelopmentPersonal BrandingReputation ManagementSocial Media

Relive Your Glory Through Your Child and Social Media

Okay, so you didn’t get to be a professional ballplayer, dancer, actor, musician, beauty queen, or whatever. But you had kids to continue the dream. After all, if you couldn’t make it, they could, and you’re going to ride their success to the top with them.

As your child climbs the ladder of success, after …

ArticlesBrand Yourself AsCareer DevelopmententrepreneurshipMarketingNetworkingPersonal BrandingReputation ManagementSocial Media

Personal Branding for Training Professionals

How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.

You don’t. Share everything. Share it all.

For some people, this is …

Brand Yourself AsCareer DevelopmentMarketingNetworkingPersonal BrandingReputation ManagementSocial Media

Three Secrets To Promoting Your Next Conference Talk

Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …

Brand Yourself AsCareer DevelopmentPersonal BrandingPositioning

Five Secrets To Write Outstanding Presentations

Want to write great presentations that leave your audience wanting more? Want to avoid Death By PowerPoint, but still need a slide deck?

The secret to outstanding presentations

Here are five secrets I use in creating outstanding presentations.

1) Start with the title.

I always start with titles similar to the ones I’ve done here …