My Personal Branding Breakfast Club
I had the pleasure of spending an entire day recently at a local coffee shop due to a power outage at my office. As you may have guessed, the mere thought of being without Internet access was completely unacceptable. The plan was so to sit, peck away on the laptop, drink coffee and soak up …
Personal Brand Equity
I spent the better part of an afternoon recently having a conversation with someone on my Southwest flight back from the East Coast. Like many of us who travel frequently, I was bored, restless and looking for something to occupy my time. Keep in mind, the battery in my Kindle was dead and I was …
Personal Branding is a Contact Sport
In the age of ubiquitous social media, I find that so many people lose sight of the fact that developing a personal brand involves real relationships with actual human beings. Technology has become “comfort food” for far too many of us in developing Me Inc. similar to popcorn at a movie theater. It is so …
Welcome to our Team
By virtue of reading this blog, you are a member of an elite community. You may never have an opportunity like the one you do right now to learn, share and grow with me and other authors in developing your personal brand.
Knowledge without action is great for conversations at barbecues and cocktail parties. You …
How to use the Rule of 3 for Personal Branding
If you are not familiar with it then I suggest that you introduce yourself quickly. I believe that it is the most highly effective technique for disseminating information with a punch.
As an aspiring Brandpreneur, you have been told, over and over, ad nauseam, that your ability to convey your message with impact is critical …
Welcome to the Real World
I hope that when you decide to jump off the diving board and into the personal branding pool, you are prepared to swim in the deep end. From my experience, the lifeguard is often unavailable when you find yourself struggling to keep your head above water. In my case, it was incumbent upon me to …
Personal Brand M.D.
This past weekend, I had the good fortune of attending a picnic in my neighborhood. Have I ever told you how much I love picnics? As I sat there consuming anything in sight, I struck up a conversation with a physician who, like me, was enjoying the barbeque. He began to tell me about an …
Where Did All the Gurus Come From?
Is the digital age also the era of the guru? I am not sure about you but the one thing that I have noticed is the abundance of gurus in business right now. Everywhere you turn, there is another person claiming to have mastered the universe. It spans from sales to marketing and from Facebook …
The Authentic Brand
I had an opportunity to spend a few days at the National Speakers Association meeting just recently and it was quite the event. From what I heard, there were approximately 1200+ speakers, trainers and coaches in attendance for the four-day event. I had no idea upon arriving what to expect but it was quite an …
Silence
Is it always golden?
The other day I traveled across the country and something rather unusual took place I thought at the time. For some odd reason, I did not speak to a single person the entire trip. This includes from when I parked my vehicle at the airport until I arrived at my destination. …