3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …
Six Sales Tips for Sales Promotion
The title on your business card or LinkedIn profile may not have the word “sales” in it but everyone is a salesperson in his or her own way. After all, building a positive personal brand is all about marketing yourself in the right way. Successful salespeople have a winning mentality that includes traits admirable outside …
The Impact of Social Media Automation on Your Brand
Keeping up and consistently updating social media accounts are imperative to building your personal brand but can also prove to be time-consuming. The onslaught of social media automation tools within the platforms themselves and from outside applications has made it easier to post fresh content around the clock. But can too much automation actually hurt …
Putting the You in Business Dealings
People respond positively to other relatable people. A recent study in the Journal of Consumer Research found that advertisements that appealed to a specific emotion fared better than those with a celebrity endorsement. In a nutshell, the researchers discovered that an advertisement with an average man proposing to his girlfriend got a stronger response from …
5 Tips for Selfless Self-Promotion
Self-promotion is part of the game when it comes to establishing and cultivating brand identity. While you want to be assertive, you also want to avoid oversaturation of your brand or message. Too much of a good thing (you) can be perceived in a bad way.
Here are some tips to keep in mind as …
Improve Social Media Reach with Quality Followers
The old adage states that it is not what you know, but who you know, that makes all the difference in career success. That phrase applies to personal branding in many ways, including social media followings. The quality of the profiles associated with your business or name say a lot about who you are and …
How Blogs Help with Branding
When building and maintaining your own brand, there are a lot of tools to implement that make a positive impact. A strong resume, confident face-to-face networking and making best use of social media and outreach apps are all great ways to cultivate the kind of reputation that will ultimately increase revenue. Another smart online tool …
Three Branding Tips from Strong Communicators
Credibility in content is becoming an increasing demand from the public. It is no longer just respected media outlets that are expected to provide accurate, timely and researched materials; every company must release communication that speaks to the consumer demand for more than just fluff. People are more aware of the material they consume, especially …
A Look Ahead: Who Will You Be in 2013?
You may already have a list of personal resolutions to improve your quality of life in the New Year. Whether you want to spend more time with your family or start training for a marathon, the individual goals that you set are usually designed to improve all areas of your life in the process. An …
Beyond Social Media: Three Advanced Branding Ideas
When you start to brand your own name or your business, there are some first steps to take when thinking about branding ideas. Social media accounts. Websites. A logo. Maybe even some business cards. If you are job seeking, you want to build your resume based on the image that you want to portray as …