Author: Ceren Cubukcu

Ceren Cubukcu is a top 5 bestselling author of Make Your American Dream A Reality: How to Find a Job as an International Student in the United States. She recently founded her consulting business to help more international students find jobs in the US in addition to her self-service digital event ticketing platform, Etkinlik Fabrikam (My Event Factory), to offer her webinars. 
Employees Quitting
Career DevelopmentRecruitment & Job Search

Why Are Your Employees Quitting?

Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.

Retaining talent is as critical as attracting it.

When employees leave, the costs extend beyond recruiting and training: you lose institutional knowledge, team cohesion, and momentum.

That’s why smart employers stay connected to their teams, understanding …

team branding
Relationship NetworkingBrand Identity & Self-DiscoveryEmployer BrandingRecruitment & Job Search

Why Employer Branding is Important

Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in employer branding, I’ve put together the below post so keep reading …

Relationship NetworkingBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & Networking

Benefits of Coworking Spaces

Co-working became very popular for the past few years. Especially freelancers and entrepreneurs prefer working in co-working spaces. Of course, one can work from home or from a coffee shop but these places have lots of distractions and do not offer a productive work environment. Co-working spaces have much more benefits compared to other places …

Work Ethics
Social MediaBrand Identity & Self-DiscoveryEmployer BrandingWorkplace Success

Technology and Ethics In the Workplace

There are many positives of technology in the workplace and it definitely changed the way that we work. However, there are downsides of it too. Some employers violate basic human rights of their employees and are being unethical due to too much technology. There are many lawsuits on privacy rights and ethical behavior in the …