3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, and greater flexibility and working conditions that larger companies …
Three Questions Every Interviewee MUST Be Ready to Answer
Interviews are stressful.
You never know what to expect.
But, you SHOULD expect these three questions.
Or at least some variation of them.
Be Prepared or Else
I suggest you be ready to answer the following three questions. They may not be asked in this same way, but some variation of them will (eventually) be …
Bad Hires Are Expensive
Bad hires are expensive based on an interesting survey performed by CareerBuilder revealed that 41 percent of companies estimate that a bad hire costs more than $25,000; 25 percent of companies said a bad hire costs more than $50,000. And the higher the position, the higher those numbers become. Besides such costs, which are extraordinarily …
Your Better Qualified Connections Are Key for Success
Professional sales taught me strategic lessons for life.
The most important lesson is that above all sound relationships come first. The best outcome is to blend personal and professional relationships by becoming a friend to your prospective audience and clientele. It is seen as you striving to do your best on their behalf. While it …
Personal and Business Branding Through Community Service
Building a brand is one of the hardest things a company can do. You know what “I’m lovin’ it” means. You know what a bright red cross means — but how those companies are able to go about creating their brands takes some ingenuity. It doesn’t need to be all flashy slogans and Super Bowl …
Managing a Multi-Generational Workplace
Millennials keep joining to the workforce and their numbers grow each day in the companies. Meanwhile, due to harsh economic conditions, Baby Boomers and Gen X postpone retirement and actively keep working. This leaves managers with a challenge of managing teams which consist of three generations. Each generation has their strengths and weaknesses. The importance …
How to Handle When Headhunters Call
First, you want to check if they are retainer or contingency. You want to work with retainer only.
Next, tell them you will call them back.
Do call them back when you are at a comfortable place to talk to them. Let them tell you enough about the job so you can be sure it’s …
Stop Following Your Passion: Try These Three Ideas Instead
How many times were you asked as a child, what do you want to be when you grow up? Did you actually end up pursuing this path? What about when you started college, did you ever get anxious when people asked you what you’re major was and felt inadequate, confused or embarrassed because you were …
Creating News and Share-worthy Press Releases for Your Brand
When it comes to promoting a personal brand it can be a challenge to reach the level of viral attention of a public figure or celebrity. But there are strategies you can use that will actually attract a large audience. With good research in your target market and a well crafted press release your brand …
Why You Were Not Called Back After the Interview
I am a career coach specializing in the interview process. Recently, I was approached by a company for help in improving its interviewing practices. Toward that end, I prepared the necessary instructional material. But because it’s a first for me, I thought that—before I go live with it, and to see how it would go—it …