NewsNation Sees Opening as Fox, MSNBC, CNN Struggle
In an era of cable news disarray and declining linear TV viewership, NewsNation, the Nexstar-owned news network, aims to make a mark by taking a local approach to its marketing efforts. While competitors like Fox News, MSNBC, and CNN have been around for decades and are facing shrinking audiences, NewsNation sees an opportunity to connect …
The Twitter Rebrand Is A Warning Sign for Marketers
In a surprising move, Twitter has undergone a major transformation, rebranding itself as “X” and replacing its iconic blue bird logo with a sleek, minimalistic design. The unconventional billionaire owner, Elon Musk, has expressed his ambition to transform Twitter into an everything app similar to China’s WeChat. However, this rebranding has left many marketers puzzled …
Is a Huge Fashion Brand About to Take Over AlphaTauri?
Scuderia AlphaTauri, the Formula One team associated with Red Bull, is making headlines once again as rumors circulate about a potential change in its title sponsorship. After a tumultuous season and the replacement of driver Nyck de Vries with Daniel Ricciardo, the team is now looking to secure a new title sponsor for 2024. One …
Unleashing the Power of AI for Thought Leadership
Establishing a personal brand has become essential for professionals looking to make their mark in their respective fields. Thought leadership plays a crucial role in building a compelling personal brand, allowing individuals to showcase their expertise, unique perspectives, and industry insights. While the idea of using AI, such as ChatGPT, to create thought leadership content …
Bud Light’s Transgender Promotion: Impact on U.S. Market Share
Bud Light, the popular beer brand owned by Anheuser-Busch InBev, recently faced challenges in its U.S. market share after a promotion with a transgender influencer sparked controversy. This article delves into the details of the promotion, its impact, and the company’s efforts to stabilize its market share. Consumer sentiments and investor opinions regarding the incident …
Sonder Establishes Office in London
In today’s highly competitive business world, it’s more important than ever to establish your own personal brand. As customers become increasingly cynical of conventional advertising, it is more important than ever for companies to win their trust and cement meaningful relationships with them. Sonder, a personal brand consultancy, has recently set up shop in London …
TweetDeck’s Rebranding: Introducing XPro
In an unprecedented move that has sent shockwaves through the Twitterverse, the once-beloved social media management tool, TweetDeck, is undergoing a complete metamorphosis, emerging as the all-powerful XPro! As part of a grand rebranding strategy masterminded by the visionary Elon Musk, Twitter itself has now been rechristened as X, a name that reflects the platform’s …
The Growing Importance of Sonic Branding in the World of Marketing
Brands are constantly seeking new ways to stand out and leave a lasting impression on consumers. One strategy that has gained significant traction in recent years is sonic branding. By incorporating strategic sound elements into their brand identity, companies can create a unique and memorable experience for their audience. In this article, we will explore …
40 Personal Branding Quotes
Here is a list of forty personal branding quotes that I’ve come up with over the past three years. Feel free to use them on your website, as long as you link back to this post and cite my name. I hope they inspire you, make you reflect on your own life, or make you …
A Case For Paid Ads On Influencer Channels
With spending on influencer marketing projected to reach $4.6 billion in the U.S. alone this year, and the total addressable market of the creator economy estimated to grow to nearly half a trillion dollars by 2027, it is evident that influencer marketing is here to stay.
While organic partnerships with influencers have gained traction in …