PayPal Holdings, Inc., the Palo Alto-based company, has recently announced Geoff Seeley as their new Chief Marketing Officer (CMO). Reporting directly to Diego Scotti, the EVP and GM of the Consumer Group and Global Marketing & Communications, Seeley will be responsible for steering PayPal’s global marketing strategy.

A seasoned professional in the tech sector, Seeley …

Global marketing leaders from corporations such as McDonald’s, Mastercard, Duolingo, Pinterest, and Molson Coors emphasize the critical role of brand purpose in creating meaningful connections with consumers. As Juan Lopez, CMO of McDonald’s, expresses, clarity about brand purpose can foster trust and loyalty among customers. Mastercard’s Emily Davis goes a step further, suggesting that brand …

Recognize the ‘Fredo’ in your family business! A term coined by Kimberly Eddleston, a professor at Northeastern University, and an editor at FamilyBusiness.org, derived from “The Godfather”. Eddleston presents ‘Fredo’ as a symbol of disruption that can potentially affect businesses negatively, and cause instability.

Fredos often arise from feelings of entitlement or inadequacy. While family …

In family-owned businesses, the term “Fredo” is often used to describe a member who, despite their lineage, fails to make a significant contribution. This concept, inspired by the character Fredo Corleone from “The Godfather”, stands for underperformance and weakness often overshadowed by more capable kin.

However, the negative connotations of “Fredo” shouldn’t be overlooked. Remember, …

Family businesses at times experience what Kimberly Eddleston, an authority on family businesses, refers to as the ‘Fredo Effect’. Named after “The Godfather’s” least capable sibling Fredo, it arises when the least capable family member takes up a position of power, not through merit or skills but because of family ties. This effect can harm …

CEO of AT&T Inc., John Stankey, has publicly apologized after a significant system outage affected some of their wireless customers last week. The interruption led to a wave of discontent among customers and employees alike. Stankey acknowledged the issue and reassured that the company is working on measures to prevent similar incidents in the future.…

Pittsburgh is currently experiencing a surge in job vacancies, attracting a fresh wave of talent. The city is transforming into a hub of opportunities for both traditional and emerging industries, enticing new graduates and seasoned professionals alike.

With the rise in vacant positions, Pittsburgh’s workforce demographics are evolving due to professionals moving into the city, …

Managing finances can often be a tricky business filled with common mistakes to avoid. One crucial step is setting a budget you can adhere to, as reckless spending can cause money troubles in the future. It’s essential to keep your financial records current and accurate since they are the backbone of successful finance management.

Investment …

Financial fears are commonly experienced, yet managing finances doesn’t need to be as daunting as many perceive. Seek assistance from financial advisors, enroll in financial management programs, or utilize financial planning tools. Be patient; financial stability is more of a marathon than a sprint. It’s vital to keep up-to-date on economic trends, which can have …