Even the Receptionist Needs to Be a Corporate Marketing Maven
The corporate view of personal branding is very different than from an individuals point of view, which I’ve previously discussed. Companies need to understand the importance of personal branding within the corporate culture. If only the executives have a grasp on the corporate message, then the company will fail. I believe that you have to …
Success Story: Personal Branding Instills Both Passion and Happiness in Our World
Maor Kaplanski is the top personal branding evangelist in Israel and is finally ready to tell his success story. He positions himself as a Personal eBrand and Online Reputation Management Expert. He is the first to establish the term personal eBrand in Israel through his Blog INTERNETISHI. Over just a few months, the blog attracted …
Steve Jobs’ Mysterious Personal Brand Is Finally Revealed
While we are on the topic of ego’s, I would like to share a special interview I had with Leander Kahney, who is the News Editor at Wired.com, and the author of the New York Times best seller, Inside Steve’s Brain, about Apple’s unique CEO, Steve Jobs. He’s also author of two award-winning books about …
An Ego is an Opportunity
When you hear the word “ego” you automatically get this sensation and tingling feeling down your spine that it’s negative. You may get defensive if someone calls you an egomaniac or says you have a big ego. In our culture there is a negative connotation around this single term. It is associated with all things …
Change The Way You See Your Personal Brand
I recently received a copy of “Change The Way You See Yourself” by Kathryn D. Cramer and Hank Wasiak. The picture above is not a mirror reflection, but rather proves the point of the book. If you keep thinking the same way and don’t use asset based thinking, you will have problems changing the world …
Brand Mystery 11 – Have You Heard of This Personal Brand?
I’ve written some pretty extensive and intensive posts lately and now it’s time to take a breather. In the personal branding world, sometimes we need to rejuvenate and replenish our minds, so we can focus on what’s important. In my universe that means working on my book, full-time corporate job and magazine. Today is another …
Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor …
Top Social Media Tools For Turning Your eBrand Into a Powerhouse
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Building a personal brand today is no longer about being on every platform possible. It’s about choosing the right ones and understanding how to use them with purpose.
Each social network serves a unique function in …
Remarkable Personal Brands Get Endorsements During College
This is a guest post by Jess Neill. Jess is one of Seth Godin’s lucky summer interns. There was a lot of competition for this internship program and just by networking with Seth, I’m sure Jess’s personal brand will never be the same. During the rest of the year she will be studying advertising, new …
Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …