The Surprising Personal Branding Power of Pen Names
At first glance, building the personal brand of a fake person doesn’t make a lot of sense.
After all, the best personal brands are authentic, based on real people letting their personalities show their uniqueness.
Fake personal brands tend to lose all credibility once they’re exposed as fake, because no one likes to be fooled.…
How Much Are You Worth?
How do you rate the your value on the marketplace? How do you figure out how much you are actually worth? How much should you charge a potential client?
Let’s say you determine this through how much and how you are paid. Is that hourly? Salary? Project to project? I read a blog by Seth …
4-Step Personal Brand Promise Checklist
These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe …
Personal Brands: Answer This
I imagine there’s some lunatic that we’re calling a “thought-leader,” who is passing out some horrific job-interview ending advice, including:
“Never answer a question about compensation.”
I did not hire five people in the last week because they would not answer this question:
“What are your expectations for salary, bonuses, and other compensation as an …
Personal Branding Interview: Ori Brafman
Today, I spoke to Ori Brafman, who is just releasing his latest book called Click: The Magic of Instant Connections. Previously, I had interviewed Ori about his New York Times bestseller SWAY. In this interview, he talks about connecting with other people, what makes people click with others, forcing a connection, and more.
How do…The Quantity vs Quality Debate Revisited
In the past six months, my view on quantity versus quality when it comes to fans, followers, and customers has drastically changed. I’ve written before on the perception of having a large network, and how that will help you secure new opportunities. Chad Levitt, has also penned a post on this blog about the quality …
How to Use Free Video to Build Your Personal Brand
Got video? If you have a microphone attached to your computer, and know how to put together a 5 or 6 slide PowerPoint presentation, you can use free video to build your personal brand and market and sell your book.
It’s that easy! I can prove it. I went from 0 to 60 in one …
Death By Facebook: The BP Story
The same website that fostered a social movement bringing Betty White to Saturday Night Live is now bringing BP to its knees, as an ongoing battle with bad publicity is exemplified through the power of Facebook. The oil spill in the Gulf is being called the worst in American history — bringing frequent association with …
How to Not Burn Bridges When You Resign
As the job market bounces back, top talent is moving on from organizations that treated them less than fair during the Great Recession. Regardless, my policy is to never burn a bridge if you can help it. Is it possible to resign on good terms? Absolutely!
Remove emotion from the situationEasier said than done, …
Personal Branding Interview: Chuck Martin
Today, I spoke to Chuck Martin, who is a New York Times business best-selling author, noted researcher, speaker and business strategist. He is the author of seven business books, including most recently, Work Your Strengths. In this interview, Chuck talks about working your strengths, what executives skills are and how they can make you more …