The Authentic Self: The Only Brand To Promote
Many of the world’s most well-known brands are spearheaded by bold, controversial leaders.
Playboy has Hugh Hefner, Virgin has Richard Branson, Apple has Steve Jobs. Their loyal customers are drawn to the personality and the lifestyle that the companies represent. All three have been revered by fans and chastised by dissenters, practically simultaneously.
You either…Speak To Sample Your Brand
Your product is awesome and you are ready to market it to the public. The need to get the word out is imperative to your marketing strategy. Public appearances and speaking to people at areas in which your product may be of interest will enforce the solidity of your product and brand. By being there …
Write Well To Make Your Personal Brand Stand Out
Writing is everything when it comes to building your personal brand. If you can’t write, your brand will suffer. It’s not just enough to be able to string together a few sentences into a coherent thought. You need your own voice, your own style to come through what you write.
Your writing needs to stand…The Formula for Perfect Constructive Criticism
In Constructive Criticism or Compliments: Which Builds Your Brand Better?, I explained why constructive criticism is such a smart personal branding tool when used properly, and commenter Bruce Bixler responded beautifully in showing us how:
I liked the outline [of the article] but what is missing is specific example(s) of how a constructive criticism can …
Prepare NOW to be Downsized
Are YOU Prepared to be ‘Downsized?’
As this blog is being written, the sputtering economy—once again!—is slowing down. Notwithstanding a few recent glimmers of hope, unemployment remains stubbornly and intractably high. As a matter of fact, a recent news story claimed that chronic unemployment, i.e., unemployment among those who remain without a job for six …
Social Media, Customer Service and Home Depot
There are thousands upon thousands of people that still doubt the enormous power of social media and its ability to affect change. In some ways, you cannot blame them. Everywhere you turn; it is being thrown in your face (your inbox) by the media or some self-proclaimed guru claiming to have mastered the social media …
Lessons in Personal Branding from Jamie Oliver
Jamie Oliver is more than a bestselling author and television celebrity chef; his website offers numerous strategy and execution lessons for those seeking personal branding success.
The page title on Jamie Oliver’s website says it all: The official site for Jamie Oliver recipes, books & products, products, recipes, and the Food Revolution.
A casual exploration …
One Idea Creates A Million
Years ago I was advised to create a “free” tip sheet as a giveaway at my vendor table at tradeshows. The man further suggested I simply turn my favorite piece of advice into 10 top tips. Next, it was recommended I turn the compiled tips into a colorful sheet or postcard. His prediction was it …
Maximize Personal Branding on The Job Hunt
Your personal brand can be a huge influence on your job search. It can often help you stand out among the hundreds of other candidates vying for an open position – and sometimes even be that differentiating factor that helps you land the job.
Maximize personal branding on the job hunt by following these steps …
Do You Exist?
Search engines are doing an ever better job of customizing search results based on the prior behavior and preferences of the user. So, if you like YouTube and you rarely have clicked through onto MySpace, then the MySpace presence of people and things will simply not exist for you. That is, MySpace results for the …