How to Power Up Your Small Business Brand
Kelly Paull is a social marketing ninja and the self-proclaimed “geek” behind Directly Successful, a company that helps small businesses use technology to increase brand awareness and online presence. With clear, straightforward guidance rooted in years of first-hand experience, Kelly helps drive site traffic, power up Facebook pages and increase fan engagement.
As an early …
5 Cheap Moves Your Brand Can’t Afford
There’s savvy spending and then there’s cutting corners you don’t need to make at the risk of looking shabby in front of others. Avoid these moves to prevent yourself from making a really cheap first impression.
The non-company e-mail addressWhen I see someone with the email address of @aol.com, @gmail.com, @yahoo.com, etc., I have …
Find Hidden Jobs Never Found on Traditional Job Boards
Quit wasting your time on the traditional job boards. The monstrously big career building boards. If that’s where you’re spending a lot of your job search, thinking that’s where you’re going to find your next job, you’re putting a lot of time and effort into a source with a very low rate of return. If …
Why Being ‘Media-Ready’ Matters
Once upon a time the media looked like the distant, exclusive realm of celebrities, politicians and VIPs. Jane and John Does viewed the media as so cut off from their daily lives that in most cases a course in media-handling sounded as far-fetched as one in rocket science (though perhaps altogether less enticing). Conversely, those …
32 iPhone Apps For Building Your Brand On The Go
Transform your iPhone into a personal branding powerhouse.
All the apps are free except where indicated.
Learning Dan Schawbel – read the Personal Branding Blog on your iPhone. PersonalBranding (Paid) – learn about personal branding basics. Presenting Your Personal Brand by Tony Jeary – videos about how to build your brand. Productivity Ego (Paid) –…Frustrated By ‘Post and Hope’ Job Hunting? Try This!
Job hunting going into 2012 continues to be the most brutal and challenging it has been since the Great Depression of the 1930s, and it certainly doesn’t look as though it’s going to get any easier anytime soon, either. Believe me, as the title of my book (“Headhunter” Hiring Secrets: The Rules of the Hiring …
Direct Sellers: Street Credentials Mean Something
Direct selling has been around for a very long time – the reason for this is the fact that direct sellers use word of mouth to promote their products and get sales, and most marketers know that word of mouth marketing continues to be one of the best ways to market a product or service.…
Old Versus New Approaches To Building A Personal Brand
To get a better idea of the differences between old versus new brand building, I’s like to share 2 examples which provide a framework for evaluating your own online personal brand.
Seldom have I seen the differences between old and new approaches to brand-building illustrated as dramatically as the examples discussed below.
Old Way. The…Do I HAVE TO Take This Job?
A number of people have asked me if they should take the job offered them. Questions are lingering due to extenuating circumstances they each face. A down economy is a company’s preferred market to find the best employees. Therefore, once you receive a job offer that meets your criteria and offers possible career advancement, I …
The Kardashians’ Guide To Personal Branding
So by now I’m sure that all of you have heard about the Kardashian family, and of course the Jenner family, as well. They are the modern day Brady Bunch. But regardless of whether you’re a superfan or whether you think they are famous for nothing, I believe everyone can learn something from the Kardashians …