Who Is On Your Human Bucket List?
Do you have a “human bucket list” of people you would like to meet? Are you interested in injecting some new life into your connection circle? If not, I certainly would challenge you to do so. You might not need a job or a favor today, but chances are in the near future you will.…
9 Cover Letter Secrets That Can Get You Hired!
If you have been in the job hunt any time at all you already know that, if you go through “normal” channels today during your job hunt, e.g., online postings, applications sent directly to Human Resources, etc., chances are, your application will end up in some “black hole” and your efforts will largely be in …
Wake up, Look up and Show up
Selling yourself is tough work. I do not recall any fine arts courses in college that was offering to teach me the art of selling and packaging Me Inc. Selling yourself is especially hard in this era, when clients have attention spans the size of tweets. It is downright brutal when you consider that to …
Tips For Positioning Your Book In A Crowded Field
One of the best examples of book title positioning and personal branding I’ve found in a long time is Jennifer Lee’s The Right-Brain Business Plan: A Creative, Visual Map for Success.
I was immediately impressed by the book’s positioning, it’s excellent execution, and its strong sales. The more I looked and read, the more I …
Turn Goal Setting Into A Party Atmosphere
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If you are like most people, you dread the idea of sitting down to set goals. Next comes the bewildering need to create a complementary plan for accomplishment. You …
Control Your Brand’s Search Results With BrandYourself
Establishing a brand becomes increasingly difficult when you can’t be found online – and it’s a common scenario. When you type your name into a search engine, how many links that belong to you show up? If you’re lucky, you might find just one on the first page of results, while the rest belong to …
The Kama Sutra of Business
Who knew that physical positions mattered so much when it comes to generating novel, useful and profitable business ideas? Your feet, your hands and your use of space directly impact your fluency (how many ideas you can generate), flexibility (the sheer number of ideas) and originality.
In recent studies conducted at the University of Michigan …
At Last, Your Brand and Connect.Me
Today’s highly competitive and digitized world has really changed the game for brands, both business and personal. Though advertisements may still attract your clients’ or customers’ attention, these aren’t enough to convince them to secure your services or buy your products. People are doing their research, asking for referrals and recommendations from people they know, …
Trust Your Worth
No matter what you’re doing personal branding for, there will come a time you’ll get asked that terrifying question: “how much?” That’s the one most people struggle with the most: you don’t want to be too high – or you won’t get the business, and you don’t want to be too low – or you’ll …
6 Tools Better Than An FAQs Page
Picture that someone has just absorbed your home page and perhaps dove into your other pages. They’re crossing an important point where they’ve gone from ordinary visitor to more interested party. They may not be ready to BUY just yet, but it’s reasonable to expect that they’re moving toward having an initial conversation, right?
They …