I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
Network slowly – How To Meet People Without Trying
I hate networking events: they’re overly crowded, people always have an agenda (the need to meet a potential client), and it’s difficult to build a relationship with an individual.
Instead of pursuing networking events, I’ve decided to network slowly and utilize my current network to meet new people. Here’s three ways that I do it …
7 Things To Review Mid Year
Most of my advances were by mistake. You uncover what is when you get rid of what isn’t. R Buckminster Fuller (1895-1983)
At this points in the year I like to pause, step back and really look at things from a different perspective than my daily and weekly view.
I like to look at the/my …
Action Steps To Get Started With Blogging (Part 2)
Last week, I started a list of action steps for jump starting your personal branding when you suddenly need it. At this point, you should have registered your domain name, set-up a basic blog and most of your time figuring out exactly what you want.
Now that you have the blog set-up, what do you …
Personal Branding For A New Comedian
How can a comedian brand himself or herself, in order to win new fans and build a following that will get comedy club owners to book them?
I was asked that question recently by Jennifer Bianchi, a former lawyer turned comedian, who was wondering what she could do to win the attention of more fans.…
Intuition: Your Greatest Unknown Ally
A few days ago I had the great privilege to lecture on personal branding at one of Spain’s leading Universities. After the event – and as it is customary to do in that country – I was lucky to enjoy the late evening and more bearable sunshine sheltered under some trees in an open terrace …
Nobody Should “See” How Hard You Work
After living and working abroad for a number of years, there is one thing that sticks out about American culture in the workplace – we tend to wear our work ethic as a badge of honor. Coming in looking tired, nonchalantly mentioning pulling an all-nighter, and competition of hours worked, is an everyday occurrence.
From …
Where To Find Local Networking Events Offline
Great for making new contacts, meeting potential clients, partners and more, all in person. But how to find offline networking events?
Keep in mind
Industry events are great, but not only for your industry. Use the former for mentors and partners, and the latter for clients and referrals. Events come in all shapes and sizes:…Do You Have Your ‘Dream’ Job? Why Not?!
When you got up Tuesday morning, after the long Memorial Day weekend, and started getting ready to head back to your job, what was your attitude? Were you raring to go, ready to get back to a job you love, doing the things you love? Or, were you like millions of other currently employed people …
Why You’ll Never Get A Job By Searching For One
In the early days of internet job boards, I ran an experiment. I wanted to see how many jobs I could apply to in a day. I got on this kick because searching for jobs and thoughtfully applying for them was really, really boring.
I found out that I could apply for about 70 jobs …