Creating waves for a Smooth Sale
What is the image you have when you think about waves and a sale? I picture a speedboat out on the ocean with little wave streams following the flow. The imagery for me relates to business due to the fact that we now build followings online. So the question becomes do our connections follow our …
How to Brand Your YouTube Account for Your Job Search
YouTube is the largest video-sharing site on the planet, but it’s often overlooked as a platform on which to build your personal brand. Job seekers carefully craft their Facebook, Twitter, and LinkedIn pages to portray their professional selves, but often they overlook the power of the video.
If employers want to really get a sense …
Lose Your Manners, Lose Your Job
Because the US post office is trying to stay alive amidst threats of major cuts from Congress, and with postage being so expensive even at bulk rates: I took advantage of USPS’ new EDDM program, in an effort to see if my company could be an even better corporate citizen.
EDDM allows you to help …
People Loyal to Your Brand
It’s easy to be seen as just another random person – a random blogger, a random doctor, a random athlete… With the competition becoming more and more fierce, it’s becoming harder and harder for people to stand out and be noticed. After all, you don’t want to be just a random personal brand. You want …
Why You Should Never Make a Cold Call Again
Cold calls rarely work. And, when they do, it is a game of numbers, of getting enough (hundreds?) of resumes or leads out there, hoping that one will stick.
Warm calls, on the other hand, are far more likely to result in success: a client or a new job.
And, today, there is no reason …
Desire Is Everything
The other day, I read a post that got me thinking about my own Personal Branding journey. Drew McLellan of Drew’s Marketing Minute wrote about how Walt Disney’s dreams lead to Disney World and challenged his readers:
What do you want so badly that you’d ignore all the nay sayers, tune out all of negativity, …
Building Your Brand While Working For Someone Else
There’s a school of thought that when you work for someone else, you stop building your own brand. After all, being under a company’s roof means their name is on the door, not yours. It’s not like you have employees in that circumstance, either – you have a boss and co-workers. And they have people …
Three Secrets To Promoting Your Next Conference Talk
Speaking at a conference can sometimes be a hit or miss affair. You agonize over your slides and practice your talk, only to find that out of the 300 attendees, 10 of them are in your session. Hardly seems worth the effort. But other times, you find that you get more than half the people …
Generation Yers: Is Your Offline Holding Up?
Our modern lives happen in two parallel universes: one physical and one virtual. Their relationship can be compared to that of body and mind: although physical health and mental health are closely related and they constantly interact with each other, they most definitely require a different set of skills, techniques, strategies and professionals to be …
11 Résumé ‘Truths’ That Will Brand You A Winner!
Funny thing about a résumé . . . no one has ever hired a résumé, but very few people can get hired without one. And in today’s challenging job market, where the typical “headhunter,” hiring manager and Human Resources professional is inundated daily with dozens, if not hundreds of résumés (I receive between 300 and …