How Facebook’s IPO Helps YOUR Career
On May 18, 2012, many of us expected Facebook stock to hit the public market with an explosion. There was a revival of hope reticent the first dot-com boom. Facebook’s valuation went up over the road show week and excitement was high as Mark Zuckerberg rang the NASDAQ opening bell.
I, like many other retail …
What Do Your Words Say About Your Personal Brand?
Choose your words carefully: the words you use in articles, blog posts, and emails do more than just share information–they create a lasting impression of your personal brand.
The next time you’re tempted to dash off a blog post or email, slow down and reread your message.
Ask yourself: Are the words that I used …
How To Manage The Decision Making Process
Business experience has taught me that as we progress in our journey we should give due consideration to all opportunities and new ideas that come our way. I laugh upon reminiscing about the people telling me I will kill my business if I should choose to study social media.
Making decisionsWhile a particular choice …
How A Strong Personal Brand Makes You Money
Experts in their niche fields spend countless hours perfecting their online personal brands through their social media pages, endless blogging, and constant media relations — or even dish out money to hire people to do the behind the scenes work for them! But, online traffic doesn’t pay the bills. So where is the money?
A …
I’m Sorry I Can’t Help You
IKEA would be a master of the “I’m sorry …” approach to customer no-service. It’s tough to get it all wrong like IKEA does, but a global brand can only try.
Here are the five principles of really terrible, awful, no-good brand management.
#1: Produce a catalog and website that advertises products not in stock …
Network slowly – How To Meet People Without Trying
I hate networking events: they’re overly crowded, people always have an agenda (the need to meet a potential client), and it’s difficult to build a relationship with an individual.
Instead of pursuing networking events, I’ve decided to network slowly and utilize my current network to meet new people. Here’s three ways that I do it …
7 Things To Review Mid Year
Most of my advances were by mistake. You uncover what is when you get rid of what isn’t. R Buckminster Fuller (1895-1983)
At this points in the year I like to pause, step back and really look at things from a different perspective than my daily and weekly view.
I like to look at the/my …
Action Steps To Get Started With Blogging (Part 2)
Last week, I started a list of action steps for jump starting your personal branding when you suddenly need it. At this point, you should have registered your domain name, set-up a basic blog and most of your time figuring out exactly what you want.
Now that you have the blog set-up, what do you …
Personal Branding For A New Comedian
How can a comedian brand himself or herself, in order to win new fans and build a following that will get comedy club owners to book them?
I was asked that question recently by Jennifer Bianchi, a former lawyer turned comedian, who was wondering what she could do to win the attention of more fans.…
Intuition: Your Greatest Unknown Ally
A few days ago I had the great privilege to lecture on personal branding at one of Spain’s leading Universities. After the event – and as it is customary to do in that country – I was lucky to enjoy the late evening and more bearable sunshine sheltered under some trees in an open terrace …