Decisions! Decisions! How to Pick Out Your Tie
Men face few choices when it comes to dressing for a job interview. Suits and shoes are always dark colors – black, gray, or brown. Shirts are typically white or blue. The real difficult choice is which tie to wear.
When I was interviewing for jobs, I always tried to match my tie to the …
Control Your Brand: Squelch Negative Press, Post Great Content!
The dream of gathering 100,000’s customers was elusive or even unimaginable two years ago. Now, with the plethora of social media available: Facebook, Twitter, and blogging, one can go from a complete unknown to, “voila-a celebrity”, where people wait for your words of wisdom! As great as the upsides of social media are, there are …
An ‘Ambitious Entrepreneur’ in Japan
Do you find yourself in a market where fitting in is the norm making it difficult for you to stand out? Then this podcast is a must-listen.
I was honored to be asked by Annemarie Cross to join The Ambitious Entrepreneur podcast this month to share some insight in how to break away from the …
Author, Publisher, Entrepreneur: Kawasaki’s 3 Steps to Success
I just interviewed Guy Kawasaki, the former Apple evangelist, social media master, and author of 12 books. We met up at the New Media Expo in Las Vegas and talked about how to grow your following and self promote without being icky. He, in particular, was very keen to talk about self-publishing—understandably because his second …
Windows 8 Personal Branding Apps You Should Be Using
Windows 8 is now a few months’ old. How can you build your brand with it?
As of this writing, there are a few dozen apps that are relevant to personal branders like you. Most of them focus on social media, there’s a lot of feature overlap across the apps, and many of them were …
Burning Bridges Can Feel Good
There is an old saying that goes, you should Never Burn a Bridge. I agree. While it might feel good to burn a bridge I think the advice is pretty good and should be followed … with some exceptions and suggestions.
Generally I do think it’s better to stay above the fray and not burn …
Three Branding Tips from Strong Communicators
Credibility in content is becoming an increasing demand from the public. It is no longer just respected media outlets that are expected to provide accurate, timely and researched materials; every company must release communication that speaks to the consumer demand for more than just fluff. People are more aware of the material they consume, especially …
2013 Job Market Fast Becoming Candidate-Driven
For those of you who have branded yourselves as being—and are perceived as being—among the TOP performers in your profession, there is some GREAT news! The 2013 job market for you is fast becoming candidate-driven. That means that you now will have more and better choices: Multiple job offers, greater salary leverage and more lucrative …
How 30 Superachievers Built Their Personal Brands
The Art of Doing, by Camille Sweeney and Josh Gosfield, is for you if you’re looking for examples and tips for building your personal brand by becoming a superachiever in your field.
The Art of Doing also offers you an excellent template for writing a book to build your personal brand, if your goal is …
Marketing Techniques to Grow Attention and Sales
Have you given thought to your title or is it time for an update?
Upon hearing the title, “Director of First Impressions” my attention was immediately grabbed as I cheerfully recognized the title replaced the traditional and boring word, “Receptionist”.
The clever title captures a few important ideas and tips …