Personal Branding Weekly – How to Create Meaningful Attention
Because content has been touted as “king”, we see many spewing out loads of content thinking that is the way to draw attention to their personal brand. The question then is “any content good content?”
Twitter as an engagement toolOn Twitter, you hear the advice of “tweet 8 times a day to get noticed”. …
Minimizing Brand Risk
There are several sources of risk for your personal brand in the social era. With each new wave of technology and with the frequency of changes to industry verticals, there is always a risk that you fall behind. With so many avenues of communication, you run the risk of personal brand neglect. With a competitive …
Employee Referrals – Your Ticket to Your Next Job
Did you know that employee referrals have become the most valued tool in hiring?
I just returned from speaking at the Career Thought Leaders Conference in Baltimore. The theme of the conference was “Framing the Future.” A common theme throughout many of the presentations was that employee referrals are golden.
I wrote extensively about the …
Make an Employer Want to Hire You
People hire and promote those whom they like. Regardless of talent, to get anywhere in your career, it’s imperative to make an employer want to give you the job. The clearest paths to this include talking in terms of their interests, making them feel important, and obtaining the ability to see things from the recruiters …
How Small Business Owners Can Attract ‘Top Talent?’
Every start-up would love to have the influence that Google has in attracting ‘Top Talent.” After all, who wouldn’t want the absolute best talent in the industry clamoring to join your ranks? First thing you can do is recognize the strengths start-ups inherently have and capitalize on those areas. Then you should learn more about …
Maximize Your Time By Outsourcing
I’m updating a book I wrote a few years ago that includes hundreds of resources. While it’s not hard to go through the list to check which are still valid and which aren’t, the task is long and tedious. My time is better spent on activities that directly earn income, which is why I gave …
Creative Branding Defined
In today’s competitive market every business should be on board with a branding strategy that is clearly representing your mission statement along with an active community in order to be effective and attract sales. Branding reflects all the elements that define the image, ethos and tone of the company or product your site represents. Everything …
Moms: First Mentors That Set the Stage for Success
It has taken me a full week, since last Sunday’s Mother’s Day Holiday, to reflect on the influence my mom had on my success as an adult.
When you’re growing up you can’t, and don’t, really appreciate it. At least I didn’t.
As a professional speaker I have a coach and mentor that continues to …
What Millennials can Learn from Rules 13 and 14
About the time many Millennials were just entering their teenage years, I was fortunate enough to hear one of the great generals of the United States Army speak.
I’m talking about Norman Schwarzkopf, also known as “Stormin’ Norman” in some circles. He was a great speaker. He was engaging with practical, real-world stories. He spoke …
Personal Brands: LinkedIn the Network to Watch
It’s the leading online networking site for the modern professional, and has proven very valuable to providing professionals from all sectors with a platform to connect, interact and share information. With a growing user base, LinkedIn has had to make changes over the years in order to improve user experience and enable companies and individuals …