InterviewPersonal Branding

Jeffrey Pfeffer: Why Employers Should Care About The Health Of Their Employees

I spoke to Jeffrey Pfeffer, author of Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance—and What We Can Do About It, about why he wrote the book, the employee burnout crisis, the importance of corporate wellness programs, what we can learn from other countries about creating a better work environment, …

Microblogging
Personal Branding

Use Microblogging to Promote Your Personal Brand

Bite-sized content or microblogging is becoming more popular with online audiences on both mobile and computer devices. Creating unique and eye-catching images opens the door for converting leads into sales and growing your social networks with organic methods.

Which platforms work the best for microblogging posts? After conducting the right target market research to learn …

team branding
Employer BrandingPeoplePersonal BrandingRecruitment

Why Employer Branding is Important

Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in employer branding, I’ve put together the below post so keep reading …