Brand Platform for 2022?
Lately, you’ve seen the most social media-shy CEOs dancing on TikTok, attempting to establish their “influence flag” in this new arena. New, as any Gen Z’er would laugh at my calling it that while questioning where we’ve …
Metaverse In Brands
The Metaverse is made for personal branding. However, marketers share a common thought. “How can my brand position itself in the Metaverse in 2022?” What is the Metaverse, and how does …
Online Branding…and Offline. You Need Both!
One common mistake businesses make is to focus 100% of their attention on either online or offline branding. Savvy entrepreneurs know that you need both. Here are five steps to consider.
1. Assemble a group of people…
A Future-Proof Brand Platform
One thing is certain as we move into the New Year…the personal brand platform is here to stay.
You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, …
How to Manage Your Accounting as a Startup
One of the most important things you can do for your startup is to implement an effective accounting process right from the start. Being diligent and accurate with your accounting will make sure that you don’t run out of money. It will also help you identify opportunities and weaknesses.
Having accurate financials can help with …
How to Create a Strong Personal Leadership Brand…and Why It Matters
Your brand is what people say about you when you’re not in the room, Chris Ducker famously quipped. It’s true. Leadership is all about making sure that conversation is overwhelmingly positive.
You will surely …
How Can Lawsuits Hurt A Personal Brand?
The king of Epirus waged warfare against the Roman Empire at Asculum in Apulia in the year 279 B.C. Somewhat surprisingly, the king’s forces prevailed against the awesome might of Rome but suffered such grievous losses that victory still looked a lot like defeat. That king’s name was Pyrrhus, and it’s from his name that …
Holiday Branding
Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …
Avoid Ruining Brands
No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and celebrating.
One blunder may turn …
MBA Branding
There’s an old Asian proverb that goes, “You can’t sell a donkey as a horse.” This holds true for those who have MBAs as opposed to those who don’t. You might be able to …