Beat Burnout in Your Career
Even if you’re involved in a career you love, the work can get boring or tedious leading to burnout. If not dealt with, burnout can lead to apathy and low motivation. If you find yourself unmotivated and inspired to do your work, here are tips to beat burnout and get back to work.
1. Take …
Attract Targeted Prospects to Your Personal Brand’s Website
A branded landing page and blog is just the start to building a great audience for your personal brand. Once a visitor comes to your website you need to capture their attention in order to convert these leads into sales. If you are not reaching the right audience it is like funneling traffic into a …
Networking just to Network does NOT make Sense
Why do you show up for social events? Peer pressure, because your boss or friend told you to, or just because there was an event. If you answered yes to any of these you may be doing it wrong.
Networking for the sake of networking does not make sense. Going to events is fine, but …
Personal Still Needs To Be Professional
My favorite day of the week is Wednesday.
That’s the day we #brandchat. That’s when I learn more from the BRANDidos (a term of endearment for those who participate in brandchat) that I do any other resource.
During one of our chats we discussed brandjacking. It can happen to a business brand and have a …
‘BeerGuy’ Need Not Apply; ‘PartyGirl’ Won’t Get a Whirl
Like most important things in life, during a job search the devil certainly can be in the details. Take the email address you choose to use—or even accidentally use!—in your job search correspondence, for example. Don’t think it really matters all that much which one you use, as long as you just use one? Think …
Achieving Sweet Success: Interview with Chef Carla Hall
I recently caught up with Carla Hall, who is the co-host of ABC Daytime’s lifestyle series, “The Chew,” seated alongside restaurateurs and “Iron Chef America” stars Mario Batali and Michael Symon, entertaining expert Clinton Kelly, and health and wellness enthusiast Daphne Oz. She was the fan favorite former competitor on Bravo’s “Top Chef.” and built …
Did the Dog Eat Your Career Plans?
The 2008 economic downturn had far-reaching effects on employers, the recruiting industry, and individual workers. Did it have a negative effect on your career? If so, have you recovered from it?
I’m guessing that, like 95% of respirating humans, you had no career plan before the 2008 recession. I’m guessing that, six years later, you …
Are You Like Me? – Hired!
It’s probably happened to you a hundred times: you go to a major store, hoping to find that specific item you’re after, and you have to walk away disappointed. Either the item was not available or, most likely, you were looking for something uncommon or unusual that the store didn’t have. Such a scenario often …
How Authority Marketing Can Fast Forward Your Business
Before expounding on the benefits of authority marketing and how it can take your business to the next level, it is important to understand the definition of concept. Although marketing professionals do not agree on any one particular definition, the following is a serviceable explanation of authority marketing:
Authority marketing is leveraging your knowledge and …
The Sales Takeaway Improves Results
One method for adding value to what you are offering is referred to as the sales takeaway. Dependent upon how the idea is presented, it may sound somewhat manipulative, or, it could be quite factual while serving to increase urgency.
Examples for how the takeaway may sound in either situation are:
“We are having a …