Fostering Success
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Michael Seay: Fostering success in MadAveGroup

Michael Seay, a renowned marketing specialist, is an integral part of the MadAveGroup, earning appreciation from clients and peers for his astute strategies. Beyond his work, Michael’s unique ability to involve team members in the decision-making process and create effective strategies has significantly contributed to his success.

Through his deep understanding of market trends and …

"Advertising Increase"
News

Restaurant chains increase advertising efforts post-pandemic

In the wake of the COVID-19 pandemic, leading restaurant chains such as Brinker, BJs, Shake Shack, and Dutch Bros are ramping up their advertising expenditures. This demonstrates their determination to strengthen their brand presence, attract more customers, and restore profitability.

The boost in advertising spend is attributed to several factors, including robust growth, territorial expansion, …

"Entrepreneurship Growth"
News

Digital platforms fuel university-based entrepreneurship growth

Many university students worldwide leverage social media platforms like Instagram, Facebook, TikTok, Pinterest, and LinkedIn to grow their small businesses. By harnessing the power of these platforms, they can tap into international markets, engage directly with customers, and easily track their business progress.

During the COVID-19 pandemic, TikTok became a valuable platform for smaller businesses, …

Tax Preparation AI
News

AI tools aiding in tax preparation process

With the tax season around the corner, the possibility of using artificial intelligence (AI) tools for tax preparations is swirling around, despite AI’s limitations in fully understanding complex tax laws. AI tools offer assistance in basic tax filing tasks like automated data entry, identifying potential deductions and analyzing tax trends. They prove particularly useful for …