Attract Customers to Your Personal Brand with Facebook
With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page growth – but there are …
How I Re-Branded Myself After a Big Career Change
For over a decade, I built online businesses. My focus was primarily marketing. Create content, promote it, and optimize website conversions.
Over time, I built a reputation in the industry by blogging, networking, and speaking at industry conferences like Pubcon. In fact, I attended Pubcon’s signature event in Las Vegas ten years in a row. …
Wrecking Things is Justifiable to Get Ahead
Sometimes you need to build things with the intention of wrecking them.
This ties very closed to the idea of an MVP in the Eric Ries Minimum Viable Product mentality.
When you are building a new idea, a new business, a new thing … be ready to exert brutal candor. Be ready for brutal honesty …
Easily Exceed Year End Goals
Given that the end of summer is fast approaching many are preparing to take vacation. During this more relaxed time period, spend ample time anticipating what may be achieved upon everyone’s return to work.
Dates to Review
If you haven’t already, in the future ask your clientele when they anticipate taking vacation. Note the dates …
Personal Brand Super Geeked Up
Jeff Burns is a man that seemingly arose out of nowhere. Look around anywhere on the internet, and you’ll be met with his most popular works, Super Knocked Up and Super Geeked Up. Try to go any further back, and you’re met with relative silence. However, fame doesn’t come cheap. While it might be great …
7 Tips for Running a Home-Based Business
Running a home-based business comes with many benefits, like flexibility, the ability to create your own schedule and even tax breaks. These benefits are hard to beat, but it can be difficult to grow your home-based business.
However, being home-based doesn’t mean “staying small” or limiting your opportunities. In fact, some of the most well-known …
Hints for Working in Hot Weather
Unfortunately, it is very hard to concentrate and work efficiently during summer. Although many offices have an air condition, still this may not be enough to cool us especially in some parts of the US. Also, some people do not like the unnatural cold weather the a/c creates and prefer other cooling alternatives. Therefore, I …
Grin and Bear It
Smile when you pick up or click on the phone and continue as you talk regardless of who’s calling or what the conversation is about. The person on the other end of the line can hear a smile, she can also hear a frown, smirk, and rolling of the eyes. Your articulation improves when your …
The Language of Persuasive Interviewers
It is common knowledge that you make your first impression prior to saying your first word. Regardless, sooner or later, you are going to have to open your mouth.
When you do, it’s imperative to show empathy, speak from the heart, maintain composure and come across as confident, yet not arrogant.
This is all part …
How Personal Brands Can Attract a Loyal Audience
Building a brand image is not an overnight process, and many businesses may struggle online to connect with their fans and followers. As social media becomes more people driven it’s not too late to change your approach and build better relationships. This is just a matter of making time to be active in your community …