"SEO Overhaul Updates"
News

Marriott updates SEO strategies following system overhaul

Keeping pace with Marriott’s ongoing system and website advancements is critical for hotels. The digital culture surge necessitates smoothly run online booking processes. A mobile-friendly site and bolstered social media presence are key for attracting and retaining customers.

In 2022, Marriott overhauled their URL structure requiring a comprehensive audit of URLs and backlinks for alignment. …

AI Integration
News

Google enhances search with AI integration

Google is taking big strides in integrating artificial intelligence (AI) into its services – cue, their latest development, Google Search Generative Experience (SGE). This venture, despite its highs and lows, offers the potential for improved user interaction and personalization using cutting-edge predictive capabilities of AI.

The SEO component of Google SGE is currently in its …

"Global Acquisition"
News

Acosta Group increases global presence with latest acquisition

Acosta Group, a leading sales and marketing firm, proudly announced it has acquired CROSSMARK and Product Connections from WIS International. This strategic move is expected to bolster Acosta’s global standing, offering a broader consumer base and greater product diversity.

The acquisition not only solidifies Acosta’s global presence but also illustrates its sustainable growth strategy. Employees …