Avoid Ruining Brands
No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and celebrating.
One blunder may turn …
MBA Branding
There’s an old Asian proverb that goes, “You can’t sell a donkey as a horse.” This holds true for those who have MBAs as opposed to those who don’t. You might be able to …
Are Applicant Resumes Sufficient to Determine a Candidate’s Suitability?
The job market today has made the resume one of the most important things that recruitment managers need before they can invite a job applicant for an interview. Before a potential employer decides to interview a job seeker, most of them want to first “meet the job seeker on paper.”
If you’re looking for work, …
Social Media Trends in 2022
Personalization is a long-standing worldwide consumer trend, one that calls for digital connection. However, its popularity for social media is relatively new. It’s possible to customize social …
Does Your Brand Need to Be on YouTube? Yes!
When it comes to social media marketing, YouTube is often treated as something of an also-ran, a little sister we forget. Yet as social media content skews more and more to the visual, YouTube has immense potential to improve your brand’s online presence. How? Let’s take a quick look.
YouTube Branding Is Fast-GrowingWould you …
From Outer Flaws to Inner Fulfillment
Women in our society are not only aware of our perceived flaws — we’re obsessed with them. We spend countless hours and paychecks avoiding them or fixing them. We ruminate on our shortcomings day and night. They tend to consume us…and we let them. Achieving inner fulfillment can easily start to feel like a pipe …
How to Raise Your Freelancing Fees/Charges in a Conscientious Manner
It’s an inevitable part of the freelancing world. Eventually, you must raise your rates. It’s understandable to feel reluctant to inform your current clients of an increase in freelancing fees. After all, the last thing you want to do is scare off your loyal clients.
But think about this. Employees in contractual, fully employed positions …
Financial Services Branding: Where to Start
You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.
To be …
LinkedIn Branding? Definitely.
It’s easy to overlook LinkedIn branding when much online chatter focuses on the aesthetic features of social media. YouTube has the swagger and Instagram has the glam. But LinkedIn is where the rubber meets …
Memorable Brands
The founders of Tesla, Virgin, and Microsoft are world-famous. You get that, right? But why are they so famous? PR? Newspaper stories? Criminal records? No! They have impressed their personal brand upon …