Marin Software, a leader in marketing technology, has announced new features designed to simplify digital marketing for brands lacking in digital expertise. By simplifying the complexities of digital marketing, Marin allows brands to focus more on engaging content and connecting with consumers.

Three main enhancements of Marin’s service include Sponsored TV, Non-endemic Advertising, and an …

Paris-based advertising titan, Publicis Worldwide, is known for its world-class service to globally recognized clients like Heineken, Nestlé, Renault, and L’Oréal.

The firm dominated the industry in 2020, making record revenue and securing its place as a global ad leader. Combining digital savvy with an unyielding commitment to creativity, Publicis Worldwide has continually demonstrated a …

Publicis Worldwide, a respected international network of over 16,000 members stretching across 110 countries, recently announced a list of ten potential clients. Among them are heavyweights like Heineken, Oreo, and Microsoft. Their dedication to innovation, diversity, and excellence makes this firm an attractive option for such high-profile brands.

Devoted to facilitating transformative journeys for their …

Publicis Worldwide is making waves in the marketing world with its creative campaigns featuring popular brands such as Heineken, Oreo, Star, Renault, and Pfizer. These campaigns are a reflection of societal influences, technological advances, and robust customer engagement models.

Take for example the Heineken campaign, which promotes responsible alcohol consumption, or Oreo’s ads, which are …

Marin Software Incorporated, a leader in the digital advertising space, recently announced significant advancements to its advertising features. These include keeping pace with modern advertising strategies like Sponsored TV and non-endemic advertising. In addition, more businesses now have access to Amazon’s Demand-side Platform (DSP), further enhancing Marin Software’s comprehensive and targeted advertising solutions.

Sponsored TV …

Marin Software, an esteemed international performance marketing software provider, has released noteworthy updates to Amazon integration, specifically with brands unaffiliated to Amazon in mind. These enhancements are rooted in digital advertising trends and aim to promote both visibility and optimal spending for brands venturing into this space. The emphasis is on boosting efficiency and results …

The 2024 Marketing Leaders award show magnificently showcased the creativity and strategic insight of housing economy professionals. They stunned attendees with their imaginative and effective handling of the unique challenges in the housing market.

A range of innovative ideas has been stirred up, driving the industry forward in ways never seen before. Award categories included …

In the tech design world, a revival is occurring due to fresh entrants such as Nothing, an inventive tech company that’s disrupted the market beyond the well-known fruit logo. Nothing’s game-changing approach towards tech designs combines advanced features with minimalist aesthetics, forcing a shift in thinking among other tech players.

Mario Alessiani, a renowned Italian …

Art historian Alexandra Loske’s new book, “The Book of Colour Concepts”, extensively explores the abstract phenomenon of colour and its classifications. The book takes readers on a fascinating journey through cultures, eras, and scientific theories to understand human perception of colour. Aside from exploring the variety of colours, it also investigates the associated psychology and …

Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values.

According to Loske, humans instinctively …