Re-branding Phase 5: DanSchawbel.com^2

Dan Schawbel

Nov. 12, 2007
1 min read

For phase 5 of my re-branding, I have developed a new version of DanSchawbel.com. As noted in a post a few months back, DanSchawbel.com was to represent the future of recruitment and force my readers to purchase their domain name (yourname.com) immediately. You are your Google results, so ensure your domain is purchased and ranks high.

I get email all the time asking me what the future of recruitment is and my answer remains consistent: the future of recruitment is personal branding. They ask how and why? I respond, “personal branding allows you to convey your message to the outside world, whatever that message may be.” By branding yourself online, you are giving enough information regarding your value, differentiation and marketability that recruiters can make a decision without having you run through a screening and seven interviews. Even more so, you can use your brand to attract others, whether it be the media, prospective customers or business owners. This can create opportunities, thus positioning you for success.

With a personal brand, you are displaying your passions, matched with your skillset. Therefore, you will be compensated based on what you enjoy and not a corporate job you acquire based on “just taking the job to pay the bills.”

What’s changed for DanSchawbel.com ^2?

The latest version has all the same imagery and design work as my blog, magazine, tv show and award websites. I noticed that the previous version had far too many pages and the flash was poor for optimizing the site. The new site comes with an updated representation of my brand, including a new video resume and press kit. I’ve also categorized the pages, so they all start with the letter p: personal, professional, personal branding, people & press. In my opinion, that’s what anyone should showcase. If your readers can’t connect to your professional life, they may be able to with your personal life or the people you’ve met.

Here are my accomplishments thus far:

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.