NYC is The Biggest, Baddest Brand of Them All!
I was born in New York City, lived in Forrest Hills, Queens until I was 9 and then my Dad moved our family to Miami Beach, where I grew up and consider my home town.
I have always felt a kinship with NYC because it is the hallowed ground of my birth and always will …
Career Branding Tips Courtesy of Steve Jobs
When Steve Jobs created Apple, he launched more than just a technology company. Jobs began one of the most innovative organizations in the world; one that would inspire what many refer to as a “cult-like” following of consumers that fell in love with the technology, design, and functionality of Apple’s products.
Take a closer look …
Position Your Brand for Today’s Transformations
Branding your company, products, and services has always been important—even more so today as we have access to brands from all over the world fighting for relevance in the consumer’s mind. That means you need to find new ways to stand out to gain attention.
I recently heard about an interesting study where researchers, using …
Top 10 Reasons Steve Jobs Will Be Missed By Apple Employees
As the world mourns the loss of Apple’s iconic founder, Steve Jobs, we are reminded of what an innovative and dynamic leader he was through the memories and words of those who knew best – the employees at Apple.
When Jobs stepped down as CEO of Apple this past August, he left the tech giant …
Why You Should Care About Audience Engagement
Ever heard of “Puff Puff Pass Tuesdays”? Here’s what it is, and why you should care:
Snoop Dogg was streaming a show on Vidi for fans who were grateful for the interaction, new music tracks and tour/album updates. They liked the show so much that Snopp Dogg started a formal weekly show, “Puff Puff Pass …
What Would Jobs Do?: Living Your Brand Steve’s Way
An outpouring of emotion flowed. Video tributes were uploaded. Cards and flowers were left at Apple Stores everywhere. People were moved to tears and imagining what else the man could’ve given the world with 20-25 more good years.
When was the last time you were moved this way by a person in business you didn’t …
Share a Famous Name? How Do You Brand Yourself?
Vanessa Williams needs help with personal branding.
No, not that Vanessa Williams. She’s already famous.
Rather, Vanessa Williams (@prpeep), a PR professional in Pennsylvania. Last week, she tweeted Dan Schawbel and said, “Hey – would LOVE to see a post on personal branding for those of us who share a famous person’s name.” So, here …
Values: the Backbone of Your Brand
It has become customary for reputed companies and organizations to include a statement about their professed and espoused values and policies in their webpages. From Nestlé’s ‘Creating Shared Value’ to Zara’s ‘Mission Statement’ and including ATK downloadable ‘Corporate Social Responsibility Report’, industry giants have been diligent to craft carefully-worded statements we have come to expect …
Mario Batali: The 3 Ingredients for Cooking Up A Great Candidate Experience
As the Global Director of Talent Acquisition for Monster, I know cooking up an ‘al dente’ candidate experience isn’t always easy.
Like so many of my colleagues in this industry, our talent organization is evolving to do more work with less resources, a reality compounded by the fact that our biggest challenge isn’t applicant flow …
Small Business Owners and Direct Sellers: Get Linked
If there’s one social media platform that perhaps doesn’t get the attention it deserves, it’s LinkedIn. Yes, most professionals and employees of Fortune 500 companies have put up their profiles and enjoy interacting with others within the site, but many people still remain skeptical about the value of LinkedIn. This is especially true when it …