Month: December 2008

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingCorporate BrandingInterviewRelationship NetworkingSocial Media

Create a Winning Social Media Strategy For Your Brand

Today, I spoke with Dave Evans, who is a social media marketing expert, author, business owner and columnist. We talk about what it’s like to convince people of the importance of social media, how to answer the dreaded “ROI” question, which social networks you should join and avoid and how to be a great community …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & Networkinggen-yInterviewRelationship Networking

Exclusive Interview With International Celebrity Businessman Don Tapscott

Today, I spoke with Mr. Don Tapscott, who is best known as the author of Wikinomics, the international bestselling web 2.0 book. His new book is called Grown up Digital, and I caught up with Don to further investigate how my generation is changing the world as we know it. You might remember that we …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Do You Have an Ethical Personal Brand?

Today, I spoke with Bruce Weinstein, who has successfully branded himself as “The Ethics Guy.” He has his own column for BusinessWeek.com and has written many books on this topics. Bruce reminds us how important it is to stay ethical in all that we do, online and offline. I think this is a really important …

Book ReviewsCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Work’s a Bitch and Then You Make it Work!

Today, I spoke with Andrea Kay, who is one of the nations most well-known and respected career experts.   We discuss why people don’t like work, kill the myth of work/life balance and discuss various tips you can use to turn your passion into money!   Andrea is here to give you hope, despite the bad economy …

Book ReviewsBrand Identity & Self-DiscoveryInterviewRelationship Networking

Interview with NY Times Bestselling Author Ori Brafman

Today, I spoke with Ori Brafman, who is the New York Times bestselling author of Sway. We spoke about how people are swayed to make the wrong decisions, what influences our professional and personal lives and “value attribution,” which is how much value your employer places on your head. I hope this conversation sways you …