Month: July 2008

Marketing & Personal BrandingCareer Development

The Nirvana of Personal Branding is to Become Indispensable

Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.

Are you indispensable?

That’s right, if you become indispensable, you will not be subject to a firing or replacement.

This is the most challenging personal branding goal. It’s lofty but wouldn’t you like to have that …

Brand Identity & Self-DiscoveryLifestyle & Habit BuildingPositioningRelationship Networking

A Corporate Brand Won’t Shield Your Personal Brand Anymore

Thesis

There is an ongoing shift from people being eclipsed by corporate entities, to people becoming the shield, point-of-contact and spokesperson for the company. No person or company is safe anymore, but instead of separating both brands, they have collided into one transparent mirror of information flow and retrieval. This happens for a few reasons. …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingLifestyle & Habit BuildingRelationship Networking

Pay Attention: The No Asshole and No Complaining Rules

Two presents came in the mail recently (pictured below). One was “The No Complaining Rule” by Jon Gordon and the other was a combination of two erasers, which was part of Robert Sutton’s promotion for his book, “The No Asshole Rule.” I always enjoy gifts and great reads that are related to workplace issues, such …

eBrandFuturesInterviewLifestyle & Habit BuildingNews & AnalysisPodcastsRecruitment & Job SearchRelationship NetworkingReputation ManagementSchawbel ReportSocial Media

Schawbel Report: The Current State of Personal Branding [July 2008]

A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The March edition shed some light into the spread of personal branding from the US to Australia to India. There is a lot of information here, but it’s all very important to your personal brand …

Brand Identity & Self-DiscoveryInterviewRelationship Networking

An Interview with the Brand Behind the Groundhog Day Movie

Danny Rubin is a legendary screen writer, most notably known for Groundhog Day (starring Bill Murray) and now blogger. Today, I interview Danny about his personal brand and his career progression.

After many years writing for professional theater companies as well as scripting industrial films and children’s television, Danny began writing screenplays. His screen credits …