Month: December 2008

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentInterviewRelationship Networking

Lessons on Personal Brand Building From Donald Trump and P Diddy

Today, I spoke with John Eckberg, who has spoken with many successful entrepreneurs and celebrities, wrapping up his interviews in a book and sharing a few today for this blog. The two we will discuss are Donald Trump and P Diddy, who, in my opinion, truly represent the epitome of personal branding.   Donald Trump understood …

Communication & NetworkingEmployer BrandingMarketing & Personal BrandingRecruitment & Job SearchRelationship NetworkingSocial Media

In 2009 Hire People With Large Social Networks For Free Promotion

We’ve spoken about how your network will soon be a job qualification back in October. I think it’s even more than that now, taking the economic climate and the rise of social media as a mainstream vehicle into account. Your network, which is naked online and seen by employers and your management, will become one …

Book ReviewsBrand Identity & Self-DiscoveryInterviewRelationship Networking

Innovation Requires Personal Brands That Are Rebels

Today, I spoke with Hayagreeva Rao, who is a professor at Stanford Business School and author. He talks about what a “market rebel” is, why they are important, some examples of rebels, the benefits and how personal branding relates. Hayagreeva makes a great case why you should become a market rebel to stand out amongst …

Brand Identity & Self-DiscoveryeBrandInterviewLifestyle & Habit BuildingMarketing & Personal BrandingMe 2.0Relationship NetworkingSocial Media

Road to Me 2.0: My First Video Interview For the Book

Recently, I was interviewed by Rick Burnes of Hubspot about my upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success. As of today, my book is doing very well on pre-orders, ranking #26 on Amazon for job hunting bestsellers, #54 for web marketing and #70 e-commerce.  I want to thank everyone for …

Brand Identity & Self-DiscoveryCommunication & NetworkingeBrandInterviewLifestyle & Habit BuildingMarketing & Personal BrandingRelationship NetworkingSocial Media

David Armano Reveals His Personal Branding Secrets

Today, I spoke with David Armano, who is a well-known blogger and visual expert.  He’s best known for his marketing diagrams and speaks at a lot of industry events.  I spoke to David about how he’s grown his personal brand, what it takes to become known in a cluttered world and tips he has for …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & Networkinggen-yInterviewRelationship Networking

How to Get Into the College of Your Dreams and Hack it

Today, I spoke with Cal Newport, who has already written two books for college students, and has a great blog on how to hack college.  Cal has a lot of knowledge when it comes to how to succeed at college, make the most out of your time in college and how you brand yourself as …

Book ReviewsBrand Identity & Self-DiscoveryEmployer Brandinggen-yInterviewRelationship Networking

Strong Employer Brands Pay Attention to Corporate Social Responsibility

Today, I spoke with Kellie A. McElhaney, who is a professor at UC Berkeley’s Haas School of Business and one of the main brains behind the corporate social responsibility (CSR) initiative that is spreading all over the world.  When it comes to employer branding, successful corporations are able to bridge their brand and that of …

Communication & NetworkingLifestyle & Habit BuildingNetworkingRelationship Networking

3 Mandatory Tasks for Your Personal Brand in 2009

[youtube=http://ca.youtube.com/watch?v=poxh7ZWz15E]

A family catastrophy

It’s Christmas right now and I’m Jewish, so I figured I would have time to record a short two minute video for all of you.  I would like to wish you all a merry Christmas, happy Channukah and a pre – happy new year!  This week has been extremely difficult for …