eBranding Becomes Mandatory for Surviving the Digital Age
This post is from my article that was published on BrandChannel.com on Friday evening. It is probably the most thorough article on the topic of personal eBranding and one of my better written pieces this year. I pooled a large team of experts to give some advice from their perspective. You can find the original …
Will Our Personal Brands Enter a Dark Age of Distraction?
Today, I had the chance to speak with Maggie Jackson, whose book I highlighted in last weeks “top 10 book” post. This book is very timely, especially when we continuously talk about how social media is impacting our lives. A lot of the time, I give you positive benefits such as expert positioning, while other …
Perform a People Search Instead of a Job Search
Are you sick and tired of applying for jobs? Did you know that 80% of jobs are never even advertised? How about if I told you that only 10% of jobs come from sending a blind resume? Most jobs are filled before you even interview for them. What HR doesn’t tell you is that they …
Applying Personal Social Media Techniques to Corporate EMC
Since this blog is specifically tied to the concept of personal branding, I fail to explain what my day job is. A lot of people think all I do is this blog, the magazine, the TV show, the awards, the articles and the upcoming book. I actually spent a lot of time figuring out, experimenting …
When Traditional Journalism and Social Media Collide
Today I speak with Daniel Honigman about his transition from a typical role in traditional media (print) to a brand new role at a traditional media company as a social media coordinator.
Daniel is a Chicago-based writer, photographer, blogger and avid Mets fan. I first met Daniel when he was working as a staff writer …
Does Your Personal Brand Resemble a Celebrity?
During college, a lot of people thought my personal brand resembled that of Mario Lopez. As we all know, Mario Lopez was on the hit TV series “Saved by the Bell” as A.C. Slater. Lopez is currently hosting the MTV reality show America’s Best Dance Crew. This visual association typically came from girls or others …
Syndicate Your Personal Brand Through Social Media
I read about 200+ blog posts a day through my feed reader. I can consume, filter and organize this information in less than a half hour. The more we adjust to technology and force it’s use, the easier it becomes to digest the information. This post is written to help you spread your brand to …
Books Are Here to Stay Despite the Growth in Online Media
For the past year, there has been a lot of chatter about how print is dying out. From blog to blog, we’ve seen the decline in advertising for print media and the uproar for online advertising spending. I’m here to tell you that print is far from dead. Our school systems encourage and force students …
Brand Yourself and Your Business Simultaneously
I get a lot of questions around the difference between branding a person, relative to a business. The main idea, especially with entrepreneurs, is to BE THE BUSINESS. When this occurs, you are both the corporate spokesperson, as well as the credibility and reputation behind the actual product or service. Customers will be purchasing based …
Are People More Important Than Projects in the Workplace?
The current workplace
We know the future of the workplace is going to be virtual. We have started seeing this already with the mobile web, as well as the cloud and Second Life. The logic is that at the end of the day, companies just want the work done. They don’t care how it gets …