An Ego is an Opportunity
When you hear the word “ego” you automatically get this sensation and tingling feeling down your spine that it’s negative. You may get defensive if someone calls you an egomaniac or says you have a big ego. In our culture there is a negative connotation around this single term. It is associated with all things …
Change The Way You See Your Personal Brand
I recently received a copy of “Change The Way You See Yourself” by Kathryn D. Cramer and Hank Wasiak. The picture above is not a mirror reflection, but rather proves the point of the book. If you keep thinking the same way and don’t use asset based thinking, you will have problems changing the world …
Brand Mystery 11 – Have You Heard of This Personal Brand?
I’ve written some pretty extensive and intensive posts lately and now it’s time to take a breather. In the personal branding world, sometimes we need to rejuvenate and replenish our minds, so we can focus on what’s important. In my universe that means working on my book, full-time corporate job and magazine. Today is another …
Interview With John Quelch About Social Media and Marketing
Recently, I spoke with John Quelch about marketing, branding, social media and his new book. In the following interview, you will get to know his personal brand, as well as gain insight into how one of the leading universities is using blogs and some examples of corporate branding.
John Quelch is the Lincoln Filene Professor …
Top Social Media Tools For Turning Your eBrand Into a Powerhouse
Originally published in 2008. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
Building a personal brand today is no longer about being on every platform possible. It’s about choosing the right ones and understanding how to use them with purpose.
Each social network serves a unique function in …
Remarkable Personal Brands Get Endorsements During College
This is a guest post by Jess Neill. Jess is one of Seth Godin’s lucky summer interns. There was a lot of competition for this internship program and just by networking with Seth, I’m sure Jess’s personal brand will never be the same. During the rest of the year she will be studying advertising, new …
Reputation Management Tips From The Brand Known As Andy Beal
Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the “maintain” bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your audience through personal PR and then maintain your reputation. Andy, …
Improve Your Personal Brand With a Makeover
I will be in Last Vegas until Wednesday, so here is another guest post for you. This post was contributed by Heather Johnson, who is an industry critic on the subject of how to become a nurse. She invites your feedback at heatherjohnson2323@gmail.com.
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Personal branding is all about a perceived image, so the best …
College Student Clash: How to Find Balance When Building a Professional Yet Realistic Brand
Today’s guest post is by Rebecca Corliss, who is a young professional from Boston. She is a recent graduate of Boston University, beginning a new career in technology PR. She’s dabbled in violin, clarinet, guitar and piano– and even began her college career majoring in music before her switch to PR. Her new blog, “Music …
When Prospects Buy You They buy your brand
While I’m in Las Vegas for EMC World, I’ll be running some guest posts by personal branding evangelists. Today’s guest post comes from a top commenter on this blog by the name of Luke Harvey-Palmer, all the way from Australia (you have to love the internet). Luke is a personal branding consultant there, with a …