Personal Brands Need Personality – Just ask Rohit Bhargava
Rohit Bhargava leads the interactive marketing team at Ogilvy Public Relations Worldwide in Washington DC and is a founding member of the 360 Digital Influence team at Ogilvy. His current list of clients includes Intel, Johnson & Johnson, Lenovo, and Unilever. He authors the popular marketing blog Influential Marketing and will be publishing his first …
Good Personal Brands Triumph Over Evil When Social Media Is Involved
Gary Vaynerchuk is already starting to become a celebrity on this blog. Honestly, I’m not that much of a wine connoisseur, but I do enjoy someone who is passionate, honest and caring like Gary. Since he himself is a personal branding success story, by leveraging podcasting, blogging and social networking in order to project what …
Should Marketing Executives Blog?
I never like to deny my readership access to some of my addition content. I’m officially a columnist for TheLadders.com and my first article came out today. To me, anyone who reads this blog is a premium member, therefore I’m going to share it with all of you.
If you’re wondering why I’m writing for …
Your Personal Brand Statement IS NOT a JOB TITLE
When I ask college students “what do you want to do when you graduate,” they always respond the same way. They dictate a job title that is somewhat reflective of their current interest area or topic of study. A job title is what corporations want you to be, not what you want you to be. …
Authors Corner: Co-Authoring The Age of Conversation II – Why Don’t People Get It?
And So it Began
Drew McLellen and Gavin Heaton are two of the top marketing bloggers in the world. They identified this new era of social media as the “Age of Conversation” a year ago. As the editors, they decided to recruit 100 of the world’s leading marketers, writers, thinking and creative innovators in a …
Bentley College Students Learn How to Blend Social Media with Personal Branding
Yesterday I went back to Bentley College and gave a talk on the fusion of personal branding with social media. This time the students were taking one of the first ever social media classes. From my 4 years at Bentley, it was obvious that this school was far ahead of others, with leading technology, such …
A Brand Assessment of the 2008 Presidential Candidates
I was asked about 50 times to do a brand evaluation of the presidential candidates, but I really can’t voice a strong opinion because I have no interest in politics and haven’t been following the race closely enough to make a full analysis. Brandon Wright was one of the people who asked me and so …
Don’t Build Other People’s Brands – Build YOUR BRAND
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Who is Gary Vaynerchuk?
From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained widespread notoriety as the host of Wine Library TV, a daily internet webcast on the subject of wine. Vaynerchuk’s informal and “hyperkinetic” style is in contrast to conservative …
Artificial and Natural Personal Brand Promotion for Total Exposure
So you’ve run into the problem that your blog doesn’t have enough traffic and you have a lack of visibility. You have also decided that your theory of “if I build it they will come” is just a myth. You consider shouting, but no one hears you. Believe it or not, the majority of people …
Boston University Students Open Their Eyes To a Brand You World
Yesterday I presented to students at Boston University. Most of the concepts and thoughts I mentioned during my talk where reflected in my previous presentation at the University of Massachusetts last week. The difference this time is that I decided to focus is more on the marketing and career development aspects of personal branding, while …