Would Your Personal Brand Exist if the Internet Went Down?

Dan Schawbel

Sep. 11, 2008
0 min read

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Over the past few days, I’ve put a lot of thought into online versus offline personal branding. We all need to focus on building powerful offline brands because who knows what will happen to the internet tomorrow. What if the world loses power or the internet cord is unplugged? What if web 3.0 is the end of blogs, online video, Twitter, and social networks?

Anything can happen, which is why you need to start meeting people in real life and taking what you’ve built online, offline. How you write, behave, interact and your expertise should be translated to how you present yourself day-to-day. Always be consistent and don’t let technology rule your life. Leverage the brand you’ve established online to further it offline. I still value face-time more blogging, Skype, IM, etc.

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.