What do EMC, Boston and Social Media have in common?

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Me, Ann Handley, Jeremiah Owyang

If you guessed an extroadinary event, you are correct. It’s one thing to network with bloggers, podcasters and internet luminaries online, but when you meet these personal brands in person, the real magic happens. Personal branding is about maintaining a consistent brand both online and offline and I’m pleased to see that the attendees accomplished that goal. EMC has entered the social media “kingdom” and threw an event at the Rattlesnake Bar in Boston last night. With approximately 100 attendees, the event was a social media extravaganza. Not to mention the free appetizers and drinks served to everyone who made an appearance. People were twittering, podcasting and more. Events such as this one, collectively gather individuals who share commonalities and work experience with various companies. It’s interesting to gain a perspective of someone implementing social media in a large company versus a small one.

Here were some of the attendees:

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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