Senior Year In The “Real World”
For those who remember the good old days when we were still in school…
Freshman year is when you are just getting acclimated. Sophomore year, you start to figure things out and gain some confidence. Junior year is about hitting your stride and performing well, and then senior year is about planning for the next …
Your Personal Brand Toolbox: The Informational Interview
Your personal brand is based on two things: You and Your Target Audience.
You need to know a lot about both.
Identifying and understanding things about yourself: your personality, your strengths, your weaknesses, your signature, is a lot of work. It is work that can be done through introspection and consultations with trusted confidants.
Learning …
Your Fiercest Competition Creates Success
Your fiercest competition is You!
Are you able to outperform everything you have done in the past? When relentless, and sometimes unusual requests come your way, do you move with agility to complete them on time and in perfect order? Are you doing everything in your power to win?
The real competitionMy personal example …
Why You Need to Brand & Target Your Resume
Today, we’ll find out why making a safe resume just won’t cut it in today’s job market.
Spending lots of time tweaking and perfecting your ultimate resume or resume may feel productive and good, but it isn’t where you should be spending your energy.
Having one safe resume is not enoughWhat is enough? Taking …
Showcase Your Personal Brand In Your Cover Letter
Job seekers in favor for the resume often overlook the cover letter, but it’s just as important and effective to get noticed by your dream employer. It’s not only a way to expand on your experience, but showcase your unique selling points, or personal brand.
When drafting your cover letter, it’s essential to tailor it. …
Your Resume Is Just A Golden Ticket
Remember the moment in Willy Wonka and the Chocolate Factory when Charlie peels back the wrapper of his candy bar… to find a golden ticket? He waves it around, and dashes home to tell his family and then everyone breaks into song. Because at that moment, he knows that he’s found exactly what he’s been …
The Day That Influence Became The New Online Currency
In the past couple of weeks, we have been witness to the furore about online influence reaching new heights. It was, for the most part, thanks to the rekindling of the public debate around online influence measuring and its effectiveness brought about by the recent release of Brian Solis’ report ‘The Rise of Digital Influence‘, …
Brand Yourself To Highlight The Best
As a personal brand today, your online reputation is very important. Hiring managers, recruiters, business owners, clients, and the like, probably Google your name to see what comes up before they even consider hiring you.
This is why it’s essential for you to control your search engine results. You want to highlight the best things …
Let Others See Behind The Polished Brand
Last week, I saw the beginning segment of my mom’s favorite guilty pleasure: Dancing with the Stars. For the next 10 weeks, she and much of America will be watching as stars ranging from pop singer Gavin DeGraw to Super Bowl champion Donald Driver, legendary Gladys Knight, and Steve Urkel (ahem, I mean Jaleel White) …
Differentiate Or Die: The New Rules Of Personal Branding
These are the best of times for personal branders; these are the worst of times for personal branders. Far from mere Dickensian wordplay, I believe this statement reflects a reality that old hands in the business will be quick to recognize and happy to give their assent to. Newcomers may soon find out the hard …