What I Wish I Knew as an Undergraduate
4 years ago I presented to a group of UCLA undergraduates about Entrepreneurship vs the Corporate World. My goal was to show undergraduates how they can break the template lifestyle and say “No” to the corporate job that they believe they need to get. As an undergraduate, I too was brain-washed into believing that the …
New Rules for Parties Personal Brands
I just threw our annual summer BBQ, and it would have been called the party of the season, if we still referred to entertaining that way. Most of us have stopped using the word entertaining as a verb. In fact, “entertaining” is now passive – and it’s an adjective.
For example, you might refer to …
Top 3 Reasons Why Lifestyle Businesses Fail
My friend Andy made a comment about lifestyle design that resonated with me because it’s so true and so funny:
A few years ago, everyone read the 4 Hour Work Week and got a boner for building a lifestyle business. Very few people actually succeeded because it turned out to be much harder than they …
Personal Branding Weekly – Higher Google Results
EDITOR’S NOTE: This week the Young Entrepreneur Council weighed in on CEOs scavenging social media accounts of job candidates and author, Kristen Fisher, gave some practical tips on how to overcome horrible bosses.
There’s a saying that people don’t quit companies, they quit people (supervisors/managers). How to excel and propel your brand when “managing up” …
Career Advice from HBR: Zig, Zag, Zoom!
In this month’s Harvard Business Review, global search executive Claudio Fernandez Araoz listed nine winning qualities when it comes to evaluating a candidate’s leadership potential.
– Flexibility
– Empathy
– Organizational awareness
– Relationship management
– Curiosity
– Insight
– Inspiration
– Determination
– Motivation
What’s even more interesting is that top-level recruiters are also …
Is Your LinkedIn Headline Killing Your Personal Brand?
If your LinkedIn headline is like most, it’s actually doing your personal brand more harm than good. Here are 4 ways your LinkedIn headline can destroy your perceived value:
Your headline is UNORIGINAL. Phrases like “Outside-the-box thinker” or “Problem-solver” or “Strategic Visionary” mean absolutely nothing and will not impress or intrigue anyone. If your headline…Think Globally: Get Outside of Your “Four Walls”
With the Olympics in London underway, there is a wave of global consciousness that seems to run through many of us. Whether it is being inspired by the stories of the Olympians competing from all corners of the globe, or it’s being exposed to new cultures and ideas, a rare level of consciousness is in …
Fact Checking for Your Personal Brand
Word-of-mouth marketing is an amazing way to ensure your chances of success at anything you do. With the advent of modern communication systems and instantly accessible online knowledge repositories, most communicators need to walk an increasingly thin line between the thrilling script and bitter reality. One of the most powerful tools used in story telling …
Attention Job-Seekers: Stop Branding Yourself As Lazy!
Every job-seeker knows that employers want to hire people who work hard. However, it’s very easy to unintentionally brand yourself as “lazy” when you are looking for your next job. During your job search, you are put under a microscope, as employers make quick judgments about your work ethic based on actions that may …
Do Something That Builds You Up While Job Hunting
A couple years ago, I lost a dream job in a horrid way. I’d spent years networking and branding myself for the opportunity and had just gotten it. Then, shortly after I started, the company’s fortunes went downhill and my co-workers and I endured an agonizing, demoralizing few months until we were laid off.
It …