Minimizing Brand Risk
There are several sources of risk for your personal brand in the social era. With each new wave of technology and with the frequency of changes to industry verticals, there is always a risk that you fall behind. With so many avenues of communication, you run the risk of personal brand neglect. With a competitive …
How Small Business Owners Can Attract ‘Top Talent?’
Every start-up would love to have the influence that Google has in attracting ‘Top Talent.” After all, who wouldn’t want the absolute best talent in the industry clamoring to join your ranks? First thing you can do is recognize the strengths start-ups inherently have and capitalize on those areas. Then you should learn more about …
Maximize Your Time By Outsourcing
I’m updating a book I wrote a few years ago that includes hundreds of resources. While it’s not hard to go through the list to check which are still valid and which aren’t, the task is long and tedious. My time is better spent on activities that directly earn income, which is why I gave …
Creative Branding Defined
In today’s competitive market every business should be on board with a branding strategy that is clearly representing your mission statement along with an active community in order to be effective and attract sales. Branding reflects all the elements that define the image, ethos and tone of the company or product your site represents. Everything …
What Millennials can Learn from Rules 13 and 14
About the time many Millennials were just entering their teenage years, I was fortunate enough to hear one of the great generals of the United States Army speak.
I’m talking about Norman Schwarzkopf, also known as “Stormin’ Norman” in some circles. He was a great speaker. He was engaging with practical, real-world stories. He spoke …
Under-Thinking the Pre-Game Plan
How many times have you told somebody, or have been told, to stop “over-thinking” the idea, task or decision at hand? Over-thinking can lead to procrastination, confusion and the dangerous gray area of indecision. I am guilty of it, frequently. But a term we don’t hear nearly as often is “under-thinking.” Has anyone ever told …
It’s Not Personal Just Business; Think Twice!
Some people believe one needs to make decisions based upon the bottom line 100% of the time. If it benefits you, great, otherwise, discard the idea. Emotional decisions in business benefit no one. On the other hand, it is said, what you put out into the atmosphere will be received back many times over. After …
How to Set and Achieve Your Goals
Did you ever look back and think what you have achieved since the beginning of this year or what goals you have that you need to complete by the end of this year? Did you revisit your list to revise your goals or more importantly do you have a list of goals written down?
Goal …
Personal Branding Weekly – Less is the New More
Raise your hand if you are so done with the selfie! Me, too. In fact, I find the most interesting people are not the compulsive selfie takers, they’re the ones actually focused on the conversation and the connection.
Yes, I’ve met Chris Brogan and yes, I know him by name. The same with Jon Loomer, …
Daniel Pink: We’re All Secretly Sellers
What do innovation and personal branding have in common? They’re both about understanding your customers’ needs and figuring out how to persuade them. (Either to buy a product or to hire you).
Next week, I’ll be representing the Personal Branding Blog at the Front End of Innovation conference in Boston, Massachusetts. One of the speakers …